Smokeless Tobacco Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Smokeless Tobacco Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global smokeless tobacco market is projected to grow at a CAGR of 4.7% during the forecast period (2019 - 2024).

Key Highlights

• The smokeless tobacco market is anticipated to grow due to growing smoking bans and awareness associated with cigarette consumption. The product choices are expected to evolve based on ease of use, cost, and regulatory sights. Government authorities in various countries have increased the excise duty on cigarettes due to which consumers are inclined to opt for alternatives such as smokeless tobacco products as they cannot afford to buy cigarettes on a regular basis.
• Convenience in the consumption of tobacco chewing bags is one of the major reasons consumers are preferring smokeless tobacco products over the cigarette. For instance, Denmark is witnessing significant growth in consumption of smokeless tobacco, especially in chew bag form due to changing consumer preference.

Key Market TrendsIncreasing Demand For Flavored And Innovative Smokeless Tobacco Products

Although the prevalence of smokeless tobacco such as chewing tobacco, snuff, snus and dissolved tobacco are low relative to regular smoking, still the market is witnessed to have considerable growth over years owing to the benefits it possesses such as added flavor such as peach, apple, honeydew, strawberry, pineapple, honeysuckle, champagne, and prune. The distribution of smokeless tobacco was highly skewed with consumption concentrated among certain segments of the population (rural residents, males, whites, low-educated individuals). Recently, it has been adopted by the new demographics, which include the young and high-income groups. In 2014, the prevalence of flavored smokeless tobacco use among past 30-day smokeless tobacco users was 64.7% among high school students, and 36.1% among middle school students in the United States.

Increasing Consumption of Dry Smokeless Tobacco to Drive Market Growth in Asia Pacific

The growth of the market in the Asia-Pacific is anticipated to be driven by the government’s initiatives to reduce cigarette consumption by increasing prices and imposing additional taxes on the cigarette. For instance, the impending tax increase in Japan and India affecting traditional cigarette sales which is creating a big opportunity for the growth of smokeless tobacco products. In Asia-Pacific, India is one of the prominent destinations of the smokeless tobacco market. In India, smokeless tobacco in some forms is illegal but the consumption of smokeless tobacco in the rural area is high. China has been reported to be the highest producer of smokeless tobacco in the world and it will continue to dominate the market growth in the future.

Competitive Landscape

The smokeless tobacco market is fragmented. Leading key players in the smokeless tobacco products market focusing on increasing their consumer base by leveraging opportunities posed by emerging markets of South East Asia to expand their revenue base. New product offerings both in moist and dry smokeless tobacco and acquisition of small players are expected to change the market dynamics during the cast period.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Altria Group, Inc.
British American Tobacco PLC
Imperial Brands PLC
Japan Tobacco, Inc.
Swedish Match AB
Swisher International Group, Inc
Harald Halberg Holding A/S
DS Group

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