Saudi Arabia Mattress Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Saudi Arabia Mattress Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The rising population of Saudi Arabia, as well as the rise in the number of households, and nuclear families, are experiencing a surge in homeownership, which will result in higher mattress sales in the Saudi market. The market has seen an increase in demand for orthopaedic/therapeutic mattresses due to the rising trend of health-related disorders, particularly those linked to joint aches, back problems, and cervical disorders. The market will be ready to meet future demand owning to significant investment proposed in key segments such as residential housing and the institutional sector, which includes hospitals, hotels, and college hostels, as well as an increase in consumer spending, and the development of the hospitality sector. Aside from that, rising consumer spending combined with increased public awareness of the need for good sleep quality will drive higher mattress demand during the forecast period.

During the early study period, the king-size mattress category dominated the Saudi Arabia mattress market since Saudi Arabians have larger families and an average height of 5 feet 8 inches. The queen-size and single-mattress sectors combined to acquire the remaining market share. The retail sales channel accounted for most of the sales volume, while the direct sales channel had a small portion of the overall market. Direct sales are mostly aimed at hospitals, hotels, and other significant institutions, whereas home consumers are aimed at retail sales. Increased direct sales to hotels and resorts and hospitals, because of enhanced government initiatives, contributed significantly to the rapid growth of mattresses in the market, resulting in the emergence of various mattress manufacturers. The most prevalent type of mattress was found to be a spring mattress, with the pocket spring type being the most popular within the spring category. Foam and latex and other mattress segments took the remaining market share in Saudi Arabia.

Popular mattress manufacturers mostly operating in Saudi Arabia's urban areas who distribute their products through a structured distribution channel are represented by the organised market. Due to the large presence of both local and international businesses, the organised sector dominated the Saudi Arabia mattress industry. On the other hand, the unorganised sector only had a small share of the country's mattress market during the early study period.

Due to an increase in occurrences of back discomfort, body aches, and sores, orthopaedic health problems in the country are on the rise, particularly among women, leading companies to continue to innovate in the types of mattresses they offer. The demand for multi-function mattresses with therapeutic features has risen due to rising health concerns.

The quarantines and partial industry closures due to the COVID-19 epidemic negatively influenced mattress consumption in 2020 in Saudi Arabia. The pandemic also resulted in a scarcity of raw materials and finished goods, which hampered the mattress industry's expansion.

A major driver that is predicted to drive demand for mattresses in the residential segment is Saudi Arabia's growing population, which is contributing to a higher rate of house ownership. In the Kingdom of Saudi Arabia, possibly more than any other country in the Arabian Peninsula, migration from rural to urban regions is occurring at a breakneck pace, putting tremendous strain on housing supplies. Saudi Arabia's government is also actively pushing the ownership of residential properties in the country, which will increase demand for furniture in the predicted period. Saudi Arabia is looking for almost USD 50 billion in private investment to help provide an additional 400,000 housing units. The Ministry is focusing on working with interested enterprises to create villas and multi-story apartment structures, either on government or privately-owned land, to attract private investment. The demand for mattresses in the country would be driven by the increase in residential areas.

The Saudi Vision 2030 growth project, introduced by the government, seeks to grow tourism earnings to 18% in the forecast period. Along with rising tourism, the idea is to build an Islamic Museum that will attract a huge number of tourists, including foreign pilgrims who visit the kingdom for Haj and Umrah. As a result, the number of accommodation facilities in the country will expand, which is one of the country's key drivers of mattress demand.

The Saudi Commission for Tourism and National Heritage is seeking private sector investment to complement funds obtained from the Saudi government in the following tourism sub-sectors to meet its ambitious targets: Accommodations like hotels and furnished apartments, restaurants, and cafes, visitor amenities, decentralized tourism agencies, regional competencies, and quality assurance are some of the services available.

Saudi Arabia mattress market is based on the most important characteristics like the price of the product, the firm's clientele, manufacturing facilities, distribution and retail outlets, several projects, product range, and brand reputation. New players have found it difficult to break into the market due to the growing presence of local and multinational mattress makers. Saudi Arabia mattress market is highly concentrated with the presence of major players such as SleepHigh, Sealy, King Koil, Intercoil, ALMazro, Serta, AI Rajhi group, AI-Mutlaq, Tempur, Royal Mattress, American Bed, Sleepnice, and Other prominent players.

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