Saudi Arabia Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Saudi Arabia Aesthetic Devices Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Saudi Arabia Aesthetic Devices Market is expected to register a CAGR of 6.7% over the forecast period. The medical device industry in Saudi Arabia is well-developed and it constitutes around 60% of the total medical device industry in the Gulf Cooperation Council (GCC) region, as stated by the 2022 data from International Trade Administration.

COVID-19 had a severe impact on the market studied in Saudi Arabia. However, with the pandemic in control post-2021, people are inclining toward aesthetic procedures as a result of increased focus on appearance among the general population. As per the research study by Abdulaziz K. Alhujayri et al., published in Plastic and Reconstructive Surgery Global Open Journal, June 2021, the study results found clear differences in the engagement and perception of cosmetic procedures during the COVID-19 pandemic exist among the Saudi Arabian population. About 49.7% of the population agreed that fear of contracting the virus would be a factor for not undergoing a cosmetic procedure during the pandemic in the country. Therefore, the aesthetic devices market in Saudi Arabia was largely affected during the years 2020 and 2021. However, it is expected to gain pace rapidly in the coming years.

Some of the factors that are driving the market growth in the country include the rapidly increasing aging population, increasing obese population and increasing awareness regarding aesthetic procedures, and rising adoption of minimally invasive devices. Furthermore, the Aesthetic Devices market in Saudi Arabia has gained a lot of momentum in recent years. There is also an increasing prevalence of obesity which is the primary factor found driving the growth of the market. Moreover, technological advancements in the field have also made devices and instruments more precise and safer. Hence all these factors have helped the market growth.

Aesthetic procedures represent one of the most commonly performed procedures in Saudi Arabia. Such procedures have been growing in popularity. Adding to that, increasing awareness among the population regarding aesthetic procedures is also boosting the market growth. For instance, according to a research study by Alghonaim Y et al., published in Europe PubMed Central Journal, October 2019, in Saudi Arabia, it was found that social media platforms play a critical role in promoting aesthetic procedures. The influence of social media on participants was 68% which will boost the market growth.

The market players are focused on adopting strategies such as product launches, developments, collaborations, and partnerships to increase market share. For instance, in September 2019, Medica Group / Riyadh International Company launched the latest laser hair removal device Primelase in the Saudi Arabia market. Hence, with such product launches, the market studied is believed to witness strong growth in the coming years.

However, concerns and the social stigma of these surgeries and poor reimbursement scenarios have been restraining the market growth.

Key Market TrendsSkin Resurfacing and Tightening Segment is Expected to Register Significant Growth During the Forecast Period

Skin tightening is a non-surgical, minimally invasive process that uses an infrared light source to tighten skin by heating the collagen under the skin surface, causing the skin to contract. It is used for the reduction of wrinkles, fine lines, and skin laxity. Moreover, it is a safe and effective process for restoring a more firm, youthful appearance to skin all over the body.

According to a cross-sectional study conducted by Al Saud et al., published in Plastic and Reconstructive Surgery Global Open Journal, September 2020, it was found that over two-thirds (69.5%) of plastic surgeons indicated that the pandemic had affected their practice in Saudi Arabia. Surgeons in private practices were significantly affected compared with those in the public sector. Moreover, fear and future uncertainty have significantly led to a surge in the utilization of different technical means to maintain the patient pool.

The skin tightening procedure is primarily used by the older population to reduce the wrinkles on the skin. Hence with the increase in the older population, there is increasing adoption of skin resurfacing and tightening treatments that are expected for the market growth. As per the United Nations Department of Economic and Social Affairs (UNDESA) 2019 report, the proportion of people in Saudi Arabia aged 65 years and above is predicted to increase from 3.4% in 2019 to 17.2% by 2050. This would further increase the overall market growth, as the elderly seek solutions for removing wrinkles from these procedures.

In Saudi Arabia, Imdad offers products such as Lutronic's eCO2 plus which is a fractional ablative CO2 laser that provides deep fractional ablation using 120 µ tip for scars and laxity improvement, and Candela Medical offers product Picoway which is a pico-second laser with 450 PS, the shortest pulse duration for skin resurfacing. Hence, the above-mentioned factors are expected to drive the segment growth over the forecast period.

Competitive Landscape

The Saudi Arabia Aesthetic Devices Market is moderately consolidated. It has witnessed tremendous economic growth in the past few decades. Moreover, the healthcare system in the country is well-structured. As a result, many global players in the aesthetic devices market are present in the country. Hence this factor has made the region very competitive. Some of the market players include Abvie Inc (Allergan Plc), Lumenis Inc., Sisram Medical Ltd (Alma Lasers), Galderma SA, Candela Medical, among others.

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