Russia Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Russia Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Russia haircare market is projected to grow at a CAGR of 4.1% during the forecast period (2020 - 2025).

Key Highlights

• Russian consumers, in general, prefer more natural products towards their hair care routines. Thus, the demand for organic products or the products containing natural ingredients is comparatively higher in the region. For Instance: Owing to the demand for natural hair care products, In 2018, L'Oréal launched the Garnier Fructis hair care line, made from natural ingredients.
• Among the hair care product types, the shampoo segment holds a majority of the share in the Russia haircare market, owing to its wide usage. Further, the increasing internet penetration and prevalence of e-commerce companies to attract consumers is driving the sales via online stores in the region.

Key Market TrendsHypermarkets/Supermarkets Dominate the Sales of Hair Care Products in the Region

Hypermarkets/supermarkets form a key mode of distribution in the country, as key players in the country are primarily focussed on the sales through these stores. All the varieties of shampoo, conditioners, and other hair care products offered by different brands are placed on the same shelf; thus it is convenient for the consumers to select and buy the specific product according to their preference.​ Auchan, Azbuka Vkusa, are few prominent supermarkets in the country offering a variety of hair care products in the country.

Russian Consumers Prefer Branded Hair Care Products Over Private Label

The hair care brands like Avon, L’Oreal, and P&G dominated the Russian hair care market. The rising inclination of consumers towards branded products is making Russia a lucrative market for the multinationals. Owing to the rising demand for branded products, companies are expanding their product portfolio and manufacturing facilities in the country. However, companies like Loreal S.A. has put in place measures to improve their environmental performance, particularly with respect to sustainable water management, along with the expansion of its hair care plant in Russia.

Competitive Landscape

The key players in Russia Hair Care Market include L'Oreal, Henkel, and Procter & Gamble. The key players are actively focusing on gaining larger market shares, through constant innovation in products and investments in R&D, for the development of niche products. Considering the above-mentioned factors, the competitive rivalry in the industry is assessed to be high during the forecast period.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Procter & Gamble
L'Oreal S.A.
Henkel AG & Co., KGaA
Shiseido Company, Limited
Johnson & Johnson Services, Inc.
Avon Products Inc.
Unilever

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