Qatar Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Qatar Home Appliances Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Being one of the richest countries in the world whose economy is driven by the oil and natural gas industry, Qatar’s market for home appliances has been performing well, and it is expected to register significant growth during the forecast period. The country holds the lowest unemployment rate and highest GDP per capita income, which is leading to a rise in disposable income. Therefore, this is driving the citizens to spend more on the home appliances industry. The day to day improving technology, the innovation that is being introduced in the appliances across all segments of the industry, and an increasing level of internet penetration, which is strengthening m-commerce and mobile shopping in the region, are a few of the major factors that are driving the home appliances market in Qatar. Qatar’s booming construction industry is also encouraging the sales of home appliances, as customers are highly interested to procure their new home with the latest appliances and furniture that fits their home size and give their home an attractive look. Moreover, this trend is guiding the appliance manufacturers to produce their products, which is likely to meet consumers’ preferences for compact home appliances that easily fit into smaller spaces without reducing their functionality. Consumers are also attracted toward appliances that can be connected to smartphones and are wireless. Furthermore, appliances that minimizes consumers average time and effort are attracting attention in the recent times. Smart connectivity is a growing segment of the industry, which enables a consumer to monitor or operate the appliances, even when they are away. The Qatar government’s initiative to replace the old, high-power consuming appliances is also a driving factor that has the high potential to increase the sales for less power and water utilizing appliances, with minimized harmful emissions.

Key Market TrendsInternet Sales are Going to Grab the Higher Market Share

Qatar holds a high internet penetration rate that exposes customers to various online platforms to make their purchases. Launched in 2014, the Qatar government’s Connect 2020 ICT Policy boosted internet usage in the country and increased customer’s interest to try online platforms for their different shopping needs. This is enabling a higher growth rate in internet-based sales, and this trend is expected to continue in the future, owing to the convenience it holds. Through gaining the trust of the customers and strengthening the payment security, internet retailers can increase their number of purchases, as most of the internet users have concerns about payment security.

Growing Construction Activity Holds the Power to Increase Market for Smart Home Appliances

In Qatar, the construction industry stood second in yielding the highest contribution to GDP, by contributing 15% of the total economy. Residential construction is increasing in the region. To cope with the growing competition, buyers are trying to attract customers by offering smart homes, and by providing different layouts that hold a dedicated space for different home appliances. The demand for these homes is increasing, as they make an ordinary home look more attractive with those structural and architectural design. Manufacturers are trying to grab this opportunity by introducing sleek designs, materials that are highly attractive, aesthetically pleasing colors for the living rooms, and by providing stainless steel finishing to kitchen appliances, among others.

Competitive Landscape

The report covers major international players operating in the Qatar home appliances market. The market holds less scope for newcomers, as the consumers’ focus and their dynamic preferences are shifting toward the economic yet standard brands. Additionally, consumers are looking for multi-functional products than the usual ones.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

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