Qatar Bakery Product Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Qatari bakery product market is projected to register a CAGR of 5.2% during the forecast period (2020- 2025).
Key HighlightsOwing to the high consumption of bakery products in the country, bread has successfully gained the largest share in the market over the past few years. Moreover, the rising trends of 'natural nutrition', 'healthy living', and 'organic products' have significantly raised the consumers’ demand for whole wheat, light, natural, and additive-free products. This factor is leading the bread manufacturers to focus on value-added functional bakery products. In recent years, the growth in sales of packaged, whole wheat, wholemeal, gluten-free, and natural products was an important indication of the rise of a new and healthy living trend in the country.
Online Retail Stores Outpaced Other Distribution ChannelsA key factor contributing to the growth in the sales of bakery products through online retailing is the level of convenience it provides to the consumers, as they find it easier to choose their preferred brands and get vast varieties of flavor and product choices. In recent years, the online store platform established itself as a convenient marketplace, offering a wide range of bakery products, ranging from cheaper local options to the imported and expensive ones.
Competitive LandscapeThe Qatari bakery product market is highly competitive in nature. Key players are opting for mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Some of the players have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign markets.
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