Probiotic Cosmetic Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Probiotic Cosmetic Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The global probiotic cosmetic products market is forecasted to grow at a CAGR of 7.2% during the forecast period (2022-2027).

The COVID-19 pandemic presented new avenues for companies to promote their products. With more people spending time on social media and many fashion and skincare influencers bursting onto the scene, brands could proliferate their digital presence with partnerships and increase their brand equity through promotions. This, in turn, increased traffic to the companies' websites and allowed cosmetic brands to sell direct-to-consumer with minimal focus on logistics.

The rise in popularity of probiotics as a main functional ingredient, which is efficient against various skin concerns, such as acne, wrinkle, and blemishes, is anticipated to drive the market growth during the study period. Furthermore, a rise in demand for natural cosmetics among various consumer groups, particularly millennials, supported by growing awareness about their clinical evidence and efficacy, has also increased the market's growth.

Factors such as growth in personal appearance, skin, hair, health, and wellness coupled with demand for multi-functional beauty products, which allow consumers to extract maximum value by spending on a single product, are the key trends driving the probiotic cosmetic products market in the coming years.

There has been an increase in demand for specialized products, which include serums and creams that contain probiotic skincare solutions. Both the young and the old population are interested in buying them because the products target common issues like wrinkles, skin tone, inflammation, and acne. Additionally, consumers worldwide are continuously seeking skincare products with pure organics, such as probiotics. Furthermore, product innovation is anticipated to drive market growth in the coming years. For instance, in 2021, Shielded Beauty launched its skincare collection specific to improving skin health and nourishing the microbiome.

North America has witnessed an increase in the percentage of the population inclined towards healthier lifestyles, supported by a rise in demand for products that have a low impact on the environment are the major factors driving the market growth in the region. Furthermore, the growing acceptance of probiotic products, including cosmetics, especially among millennials, will likely contribute to the market's growth in the coming years. Furthermore, awareness about the harmful effects of chemicals and synthetic products are a few factors enhancing the market's growth. United States holds the major share in the North American probiotic cosmetic products market.

The probiotic cosmetics market is fragmented, with various regional and global players. Companies are investing in expanding their product offerings, improving functionality, and marketing activities. Due to constantly changing consumer preferences, firms must continue to innovate, operate, and develop in the market. Furthermore, organizations leverage digital and social media to promote new products and gain market share. Key players in the market include Esse Skincare, L’Oreal S.A., Unilever PLC, Estée Lauder Inc., and H&H Group.

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