Pressure Labels Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Pressure Labels Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The pressure labels market will register at a CAGR of 4.26% over the forecast period. Growth in the pharmaceutical industry, coupled with its vast application scope in diverse sectors, is the major driver for the pressure labels market. The latest innovations in pressure label products and rising demand in the Asia Pacific will be expected to fuel the market growth.

Key Highlights

• The most popular label technology worldwide will continue to be pressure-sensitive labels. They are used extensively in the food business. Their uses extend beyond the food and beverage industry and include the pharmaceutical, consumer goods, personal care, and other sectors, including construction.
• Depending on the application, different adhesives can make pressure-sensitive labels permanent or releasable. Furthermore, temperature extremes won't harm pressure-sensitive sealants for heavy-duty applications. They are appropriate for applications across a range of end-users, including automotive items, cleaning products, alcohol and wine and spirits, and food and beverage because they can handle the weights of thick labels, such as expanded content labels.
• Additionally, in keeping with consumers' increased awareness of sustainability, the face stock of PS Labels is comprised of recyclable materials. Furthermore, through technical breakthroughs, numerous businesses have created unique adhesives that don't obstruct recycling. Pressure Sensitive labels are anticipated to strengthen their position as industry leaders with the aid of sustainable technologies like these.
• Additionally, a growing portion of pressure-sensitive label makers uses PE, PP, PET, and PVC polymer film materials to provide their products with additional functionality, including strength, moisture resistance, color, smoothness on the surface, transparency, high gloss, durability, and mechanical resistance. Important trends offered by pressure-sensitive labels include sustainability, robustness, RFID, a rise in anti-counterfeit labels, and detachable and repositionable films as face stock.
• The food, beverage, and healthcare sectors have shown more encouraging growth despite the COVID-19 scenario. The suppliers to these sectors are actively engaged in the ongoing production and provision of label materials for essential consumer and healthcare products. However, with sales and production on hold, most merchants' losses are getting worse. Along with increased competition and developing printing and decorating technologies, the price of raw materials is also rising.

Key Market TrendsBeverage End-User Segment is Expected to Drive Growth of Pressure Labels

• With the rising demand for packaged and branded products and rising consumer knowledge of the authenticity and other aspects of the product, the beverage end-user category is anticipated to see the fastest growth over the projection period.
• Because beverage labels must stick to the container in various situations, pressure-sensitive labeling is essential. Whether the application environment is room temperature or something more difficult, like 20F to 40F, an adhesive design for beverage labeling should stick rapidly and stay in place as needed. Despite cold, dampness, and continuous product handling, the label, and adhesive must maintain the appropriate durability.
• One driving demand for Pressure Labels is anticipated to be the expansion of Anti-Counterfeit Labels. As it discourages copying and verifies the meal's authenticity, this is particularly crucial for the food business. Anti-counterfeiting measures also assist businesses in reducing revenue and customer loyalty losses brought on by counterfeiting. Pressure labels are mostly used to label food and pharmaceutical products to decrease counterfeiting using RFID or barcode tracking.
• Label suppliers are responding to sustainability trends by creating and providing label goods to assist beverage manufacturers in achieving their sustainability-related packaging goals. In recycling systems, pressure-sensitive labels that are recyclable and effortlessly removed from PET containers are new advances for labels used on PET containers. For instance, Hammer Packaging Inc. collaborates closely with substrate producers to promote sustainability initiatives. For its pressure-sensitive label business, it has been developing creative solutions.

North America is Expected to Register Market Growth

• The market in the area is shifting toward sustainable solutions, which will be the driving force behind future rapid growth. For instance, Henkel introduced Technomelt Supra ECO in February 2021. This new line of hot melt adhesives offers better sustainability and fewer CO2 emissions while preserving the Supra range's performance. The cutting-edge goods are the outcome of a fruitful collaboration with Dow, which created a bio-based polyolefin elastomer that can successfully replace materials made of fossil fuels.
• Mohawk declares a strategic relationship with UPM Raflatac Americas as a part of this new product line. Mohawk Renewal Hemp and Straw paper face stocks can provide roll-fed, pressure-sensitive labeling solutions.
• Partnerships are also driving the market demand in the region. For instance, Mark Andy and UPM Raflatac recently formed a strategic relationship in the North American pressure-sensitive label industry. This collaboration should enable these players to create printing solutions that are both flexographic and digital converters friendly to the environment.
• Furthermore, in July 2021,Bostik announced the introduction of high-performance technical hot melts, which are available in pellet, powder, web, and film adhesives for use in various industries, including the building, construction, transfer printing, textiles, and automotive. Following the expansion of its specialist hot melts product portfolio, it was done to enhance its share of the global thermobonding market.

Competitive Landscape

The Pressure Labels Market is highly fragmented as several small and medium-sized players such as Fort Dearborn Company, Multicolor Corporation, CCL Industries Inc, Westrock Company, and Fuji Seal International Inc have a share in the market. Also, this makes the market extremely competitive too.

• May 2022 - CCL Industries announced that the Bolt has Acquired Avery. The acquisition will help CCL Industries expand its product portfolio and increase its regional production capacity.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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