Prenatal Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Prenatal Supplements Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global prenatal supplements market is projected to grow at a CAGR of 6.9% during the forecast period (2020 - 2025).

Key Highlights

• The prenatal supplements market has been growing, owing to the rising health awareness among pregnant women to reduce the risk of necessary nutrients deficiency. Also, in some cases
• Government initiatives to create awareness regarding the importance of prenatal supplements among women from underdeveloped countries. For instance, a study by the UC Davis MIND Institute in February 2019, has claimed that the women who were observed not taking daily prenatal immediately before and during the first month of pregnancy were likely to have a child with an autism spectrum disorder, which is twice the rate as that of women who consumed the supplements.
• Also, NGOs, such as Direct Relief, who provide prenatal supplements for free-of-charge with a mission to improve the health and lives of people affected by micronutrient deficiencies due to inadequate dietary intake of vitamins and minerals has further boosted the market growth.

Key Market TrendsRising Demand for Prenatal Vitamin Supplements

Vitamin holds a major share in the prenatal dietary supplements market and is projected to display a steady growth. Vitamins are one of the crucial nutrients for women, especially Vitamin B12 and vitamin D which are particularly important to support the development of the baby's nervous system (B12) and skeleton (D) since proper nutrition and diet is essential in pregnancy in order to help them deliver healthy babies. Currently, almost all obstetricians in the United States recommend prenatal vitamins to pregnant women, to support healthy growth and minimize birth defects. A study by the UC Davis MIND Institute has claimed that “women who reported about not taking daily prenatal immediately before and during the first month of pregnancy, were likely to have a child with an autism spectrum disorder, twice the rate as that of women who consumed the supplements.

North America to Drive the Global Prenatal Supplements Market

North America holds the highest share in the prenatal vitamin supplements market. The shifting parental demographic in this region is expected to continue to support growth. The decrease in the rate of teen pregnancy and the rise in the share of births by more affluent and educated women are expected to further drive the market in North America. Owing to the demand for supplements, Asia-Pacific is a huge prospective market for pregnancy multi-vitamins. Also, with the increasing internet penetration, the online market for the purchase of prenatal supplements has seen rapid growth globally in the last 3-4 years. This category has attracted a few vertical specialists like Amazon, Delhaize, Walmart, Carrefour, etc. who are riding on increasing e-retailing growth and vying for a significant pie in online prenatal supplements space.

Competitive Landscape

The global market for prenatal supplements is fragmented, owing to the presence of large regional and domestic players in different countries. Emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Country Life, LLC
Church & Dwight Co. Inc.
Direct Relief
Garden of Life
Procter & Gamble Company (New Chapter)
Rainbow Light
Vitamin Angels, Inc.
Bayer U.S. LLC

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