Pregnancy Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Pregnancy Products Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The pregnancy products market is expected to register a CAGR of 5.5% over the forecast period.

The contagious coronavirus has had a potential economic impact and implications on most sectors, including the pregnancy products market. Governments all over the world are now responding to the threat of COVID-19 with all the essential measures, such as social distancing, nationwide lockdown, travel restrictions, and large-scale quarantines, which are anticipated to negatively impact businesses and consumer spending. As per an article titled “COVID-19, Pregnancy, Childbirth, and Breastfeeding: Answers from Ob-Gyns” published in April 2022, women who are pregnant or recently given birth are more likely than nonpregnant women to develop a more serious illness from COVID-19. Women with COVID-19 and symptoms who are pregnant are more likely to require care in an intensive care unit (ICU), require a ventilator (for breathing support), or pass away from the condition. Howhere is a minimal overall risk of serious disease and death among pregnant women? According to an article titled “Characteristics and Outcomes of Women With COVID-19 Giving Birth at US Academic Centers During the COVID-19 Pandemic” published in August 2021, the absolute death rates for women with COVID-19 were found to be significantly higher than for women without COVID-19 in research by Jering and colleagues, which reported the biggest US cohort to date, encompassing 6380 women giving birth. Preeclampsia, thrombotic events, and premature birth rates were also observed to be greater. Obesity, anemia, and chronic pulmonary illness were the most prevalent comorbidities for women giving delivery with COVID-19. The growth is attributed to the growing burden of problems during pregnancy and increasing awareness among the population.

The physique, complexion, hair, nails, and many other physical characteristics of a woman are all impacted by the hormonal changes that take place during pregnancy. These goods, which try to lessen the physical impacts of pregnancy on a woman, are becoming more and more popular around the world. As knowledge and disposable money increase in emerging nations, it is anticipated that the market for pregnancy-related products would expand. Growing awareness of the use of personal care products during pregnancy and high uptake of organic products are driving the market. Because of the trend toward using organic pregnancy personal care products due to safety concerns over chemical-based products, the entire market is changing. Rising R&D is leading to the introduction of newer, safer, and more effective versions. A paradigm shift from chemical-based pregnancy care products to herbal/organic alternatives has been brought about, as a result, resulting in the emergence of safer organic alternatives. Pregnant women often worry about skincare and their physical attractiveness after giving birth, which is motivating more people to use pregnancy care products. Pregnancy-related discomfort has grown to be a significant problem for women all over the world. The uptake and adoption of these products are also being boosted by extensive campaigns by market participants to influence consumers through social media. Social media is frequently used by customers to make decisions about skincare products. The result is that large market players invest heavily in advertising campaigns and thereby accelerate the growth of the market.

According to an article titled “Trends In Maternal Mortality In India Over Two Decades In Nationally Representative Surveys” published in August 2021, it was estimated that 1.3 million Indian women died from maternal causes over the last two decades. Although maternal mortality rates have fallen by 70% overall, the poorer states lag behind. The increasing burden of pregnancy problems, rising birth rates, disposable incomes, especially in developing countries, increasing awareness regarding pregnancy care products among women, and well-developed distribution channels for pregnancy products are the major factors driving the growth of the pregnancy products market. For instance, in March 2021, the Centers for Disease Control and Prevention announced that Allyson Felix, a world-class track and field athlete, and United States Olympian, joined the Hear Her campaign to raise awareness about life-threatening complications that can occur during and after pregnancy. This campaign is supported by a partnership between the Centers for Disease Control and Prevention (CDC) Foundation and Merck through its Merck for Mothers program. Thus, the growing number of awareness campaigns on pregnancy care may boost the market for pregnancy products.

However, high prices and side effects associated with the products are expected to be the key restraints to the growth of the pregnancy products market.

Stretch marks are tiny tears and scars in the supporting layers of tissue under the skin. Stretch marks are quite common during and after pregnancy and occur in 90% of pregnant women. The growing awareness regarding stretch mark treatment products and high adoption of the same are anticipated to fuel the market growth.

The market for stretch mark minimizers is anticipated to experience huge growth during the forecast period, owing to the rise in the number of pregnancies in developed and developing countries. As per an article titled “Nearly Half of All Pregnancies are Unintended—A Global Crisis, Says New UNFPA report [EN/AR/RU]” published in March 2022, in July 2020, nearly half of all pregnancies, totaling 121 million each year throughout the world, are unintended. According to the Center for Disease Control and Prevention (CDC)/National Center for Health Statistics, data published in May 2022, about 36,11,596 vaginal deliveries and Cesarean deliveries are reported in 2020, which may lead to the high growth of the stretch mark minimizer segment due to the rising number of pregnancy cases. Because stretch marks are associated with gestational changes that affect between 50%-90% of women, depending on the race and age of the population, many women develop stretch marks during their first pregnancy.

With the COVID-19 pandemic, women are one of the most vulnerable groups who did not receive necessary care and experienced additional negative impacts. The disease impacted essential manufacturers supplying most of the market volume due to supply chain issues. This is expected to decrease production rates; however, this can also drive up the prices of products in the short term. Furthermore, the domestic manufacturers are likely to fill the supply gap leading to a relatively lower impact on the market as a whole.​

The increasing number of approvals by companies also helps in boosting the overall market. For instance, in April 2022, Bayer CropScience Limited launched Luciara is a moisturizing cream that can prevent the appearance of stretch marks during pregnancy. Similarly, in December 2021, Bio-Oil launches an all-natural version of Iconic Stretch Mark Oil, to help reduce the appearance of stretch marks during and post-pregnancy for mothers. Such product launches are likely to propel segmental growth over the forecast period.

The North American pregnancy products market is projected to dominate the market growth due to high awareness regarding pregnancy products and increasing expenditure on personal care products. According to the Center for Disease Control and Prevention (CDC), around 3.66 million babies were born in 2021, representing a 1% increase from 2020. Since 2014, births in United States have declined 2% every year and dropped 4% during the early stages of the Covid-19 pandemic in 2019 and 2020. Thus, the increasing birth rate in United States and awareness about pregnancy care are driving the demand for pregnancy products, thereby boosting the market.

North America is anticipated to grow tremendously during the forecast period due to factors such as a rise in disposable incomes in economies like Mexico and Canada, well-established distribution channels, and increasing awareness regarding pregnancy products through strong marketing activities by key players.

As the pandemic impacted the business and quality of life of people across the country, the treatment for most of them had been postponed unless it was an emergency. However, this may also impact women who are undergoing pregnancy treatments.

The leading players in the pregnancy products market are making significant efforts to create awareness among consumers regarding the advantages, availability, and effectiveness of pregnancy products. For instance, in April 2019, Candela Corporation introduced its Vbeam Prima laser system in Canada. The Vbeam Prima device effectively treats various skin conditions, including rosacea, port wine stains, acne, leg veins, spider veins, scars, benign pigmented lesions, wrinkles, warts, stretch marks, and photoaging. Key players in the market include Abbott, Clarins Group, Expansxience Laboratories Inc., Nine Naturals LLC, and Noodle & Boo, among others.

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