Pouch Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Pouch Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Pouch Packaging Market size in terms of shipment volume is expected to grow from 518.13 Billion units in 2024 to 631.27 Billion units by 2029, at a CAGR of 4.03% during the forecast period (2024-2029).

Pouches have undergone significant advancements in recent years, driven by a growing emphasis on sustainability, technological innovation, and design flexibility.

Key Highlights

• Pouches are among the most widely used packaging products in the food and beverage industry, including pet food, baby food, and liquid packaging (tea, coffee, and juices) owing to their different features, like easy opening (like a tear notch and laser perforation), easy to use (with zippers and shapes), and being recloseable. Moreover, as they are chemically inert, they are widely used in different industries, such as pharmaceuticals, pet food, and cosmetics.
• The stand-up pouches are experiencing a remarkable transformation driven by sustainability concerns, smart packaging technologies, and printing advancements. Brands that adopt biodegradable and compostable materials demonstrate their commitment to the environment while appealing to eco-conscious consumers. Innovative packaging technologies enhance user experiences and provide valuable data for businesses.
• This growth can be attributed to several factors like the rising demand for convenient, portable, and single-serve food and beverage products that align well with the on-the-go lifestyle of consumers. Pouches offer this demand with their lightweight and easily resealable features.
• One of the most significant trends in the packaging industry is the shift toward eco-friendly and sustainable materials. Consumers and regulators alike are increasingly concerned about the environmental impact of packaging waste. As a result, manufacturers are exploring alternatives to traditional plastic pouches, leading to biodegradable and compostable stand-up pouches.
• The packaging industry has been experiencing key shifts focused on brand experience. Demand for convenience is also a key driver of change. There is a huge push for flexible packaging, especially pouches, owing to its convenience for consumers and manufacturers; therefore, flexible packaging formats are recognized as an asset in building brand loyalty. Consumers like the ability to squish or squeeze out products from a flexible package to save space and prefer resealing products to regulate product consumption at their own pace.
• The market is expected to be hampered by changes in dynamic regulatory standards, primarily due to rising environmental concerns. Governments worldwide have been responding to public concerns regarding plastic packaging waste and implementing regulations to minimize environmental waste and improve waste management processes.

Pouch Packaging Market Trends

Candy and Snack Foods to Drive the Food Industry

• The surging need for lightweight, protective, self-appealing, and high-barrier packaging among confectionery manufacturers is predicted to augment the sales of confectionery packaging. The multi-sensory influence on confectionery packaging leads to urge purchases, positively impacting the market.
• Flexible pouches offer convenience to consumers and producers of baked goods and snack foods. Aspects such as busy lifestyles, more women in the workforce, and growing industrialization have strengthened the need for ready-to-eat snack packaged foods and snacks globally over the past decade.
• According to Agriculture and Agri-Food Canada, retail sales of savory snacks reached over five billion USD in value in 2023, making it the leading segment of the snack foods market in Canada that year. By 2028, retail sales in the category are expected to reach nearly seven billion dollars,
• Combined with functionality, this pouch packaging can meet consumer convenience needs and offer price-conscious shoppers attractive prices. As snacks increasingly replace meals, consumers seek lightweight, easy-to-carry, tool-free packages that can be placed in a backpack or car for on-the-go consumption.
• In January 2024, Nomadic Snacks introduced ready-to-go pouches for people with busy lifestyles. According to the firm, Good To Go is the market’s first adult smooth oats pouches. These pouches are portable, nourishing filling, and ideal for people constantly moving. Such constant innovations are expected to bolster the market in the forecast period.

Asia-Pacific to Witness the Fastest Growth

• In China, the demand for prepared foods, ranging from frozen and refrigerated foods as well as meal kits, known as yùzhì cài, has traditionally been driven by corporate cafeterias, schools, and other commercial and institutional consumers. Numerous packaging manufacturers employ innovative packaging methods to meet the growing demand to ensure food safety and quality.
• Established frozen food brands in China have played a pivotal role in driving this growth, capitalizing on their reputation and diverse product offerings to capture substantial market share. The surge in the frozen food sector is anticipated to drive increased demand for pouch packaging in China as manufacturers seek innovative packaging solutions to maintain product freshness and appeal to consumers’ preferences for convenience and appeal to consumer’s preferences for convenience and quality assurance.
• Stand-up pouches are gaining popularity in India’s growing food processing industry. With busy lifestyles becoming the norm, consumers opt for lightweight, portable snack packaging. The inclination is towards compact sizes with re-closeable features such as zippers, reflecting the demand for convenient on-the-go options.
• Urban areas witness a surge in the popularity of processed foods like ready-to-eat products and snacks. India Brand Equity Foundation reported that, by 2030, the annual household consumption of processed foods in India is expected to triple, establishing the country as a lucrative market.

Pouch Packaging Industry Overview

The pouch packaging market is fragmented due to the presence of several market players globally. Some major players are Bischof + Klein SE & Co. KG​, Amcor Group GmbH, Aluflexpack Group​, ProAmpac Intermediate Inc., and Constantia Flexibles Group GmbH​. The market players are expected to leverage the opportunity posed by the growth of several end-user verticals and are innovating to expand their market presence.

• In February 2024, Amcor Packaging Solutions collaborated with Stonyfield Organic, a maker of yogurt and cheese packs and pouch packaging in North America, and launched the first all-polyethylene spouted pouch. The collaboration pairs three leaders in sustainability to innovate a first-to-market solution that provides a more sustainable package without compromising performance.
• In February 2024, Coveris Group announced the successful signing and completion of another strategic deal in CEE: the acquisition of S&K LABE in the Czech Republic. The acquisition of S&K LABEL is an excellent opportunity for the company to secure locally produced high-quality labels for its customers, helping to meet the current and anticipated future growth in demand for sustainable labels. This acquisition will further strengthen the company's position in mainland Europe.

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