Personal Care Wipes Market - Growth, Trends, and Forecasts (2023 - 2028)

Personal Care Wipes Market - Growth, Trends, and Forecasts (2023 - 2028)

The global personal care wipes market is expected to register a CAGR of 5.4 % during the forecast period.

• The growing awareness about hygiene among consumers is one of the major factors for the growth of the wet wipes market. Over the past few years, various kinds of wipes, such as intimate, flushable, feminine, and scented wet wipes, have been introduced owing to their diversified applications. Furthermore, owing to highly effective characteristics like on-the-go use and hygiene, the substitution of handkerchiefs and cotton tissues has gained popularity among consumers worldwide.
• Moreover, the brimming personal care industry, with new product launches featuring enticing active ingredients and impactful results, positively impacted the sales of products like wipes. Additionally, the growing demand for clean-label products made from recyclable chemicals and renewable resources is expected to fuel the wipes market growth, including baby wipes, during the forecast period. The increasing number of hypermarkets and supermarkets adds to the sales through these retail formats and significantly contributes to the growth of the overall market.
• The demand for alcohol-free and sustainable baby wipes drives the market growth. The concern about landfills is increasing due to the disposable attribute of personal care wipes. Consequently, the manufacturers are focused on plastic-free wet wipes that are 100% biodegradable and eco-friendly, prepared using plant-based sources. For instance, BumBoosa Bamboo Baby Wipes are USDA (United States Department of Agriculture)-certified biobased products. The USDA defines biobased products as those whose main ingredients are derived from renewable plant, animal, marine, or forestry materials.

• Alcohol wipes are much in demand, especially among women, owing to the multifunctional attributes offered by the product, from cleansing to nourishing the skin, along with providing way more convenient packaging and easy-to-use features, compared to the substitutes, like face washes and soaps.
• Consumers are progressively replacing conventional water and soap cleansing methods with wipes. This factor makes it an important product in the personal care kit. As a result, wet wipes are frequent in the skincare routine among consumers. This factor also drives the growth of the alcohol wipes market globally.
• Moreover, countries are increasing wet wipes production to meet the growing demand from emerging economies, like India, Brazil, Malaysia, etc. As shown in the graph, the production volume of wet wipes in Japan experiences an increasing trend. Owing to high economies of scale in the case of production, the market has witnessed an emergence of private label manufacturers offering a wide range of products to achieve major market shares.
• Moreover, online retailers operating in the market are launching their new line of products driving the market growth during the study period. For instance, the e-commerce company Amazon introduced its cosmetic brand, Beleito the European market, specifically in Italy, Spain, France, Germany, and the United Kingdom. The line of products includes facial cleansing wipes, serums, and various types of moisturizers.

• Alcohol wipes are much in demand, especially among women, owing to the multifunctional attributes offered by the product, from cleansing to nourishing the skin, along with providing way more convenient packaging and easy-to-use features, compared to the substitutes, like face washes and soaps.
• Consumers are progressively replacing conventional water and soap cleansing methods with wipes. This factor makes it an important product in the personal care kit. As a result, wet wipes are frequent in the skincare routine among consumers. This factor also drives the growth of the alcohol wipes market globally.
• Moreover, countries are increasing wet wipes production to meet the growing demand from emerging economies, like India, Brazil, Malaysia, etc. As shown in the graph, the production volume of wet wipes in Japan experiences an increasing trend. Owing to high economies of scale in the case of production, the market has witnessed an emergence of private label manufacturers offering a wide range of products to achieve major market shares.
• Moreover, online retailers operating in the market are launching their new line of products driving the market growth during the study period. For instance, the e-commerce company Amazon introduced its cosmetic brand, Beleito the European market, specifically in Italy, Spain, France, Germany, and the United Kingdom. The line of products includes facial cleansing wipes, serums, and various types of moisturizers.

The personal care wipes market is highly competitive and fragmented, with numerous players competing for a significant position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships, and new product development, to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Kimberly Clark Corporation, Unilever Plc, Unicharm International, and Johnson & Johnson Services Inc., among others. The fundamental approach adopted by the leading players in the market to compete for the market share within the personal care and disinfectant wipes market is fostering the healthy market growth. For instance, in February 2021, WaterWipes launched its new range of premium wet wipes, prepared from just two ingredients, i.e., 99.9% water and the rest grapefruit seed extract in India.

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