Personal Care Wipes Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Personal Care Wipes Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The global personal care wipes market is projected to record a CAGR of 5.4% during the forecast period (2022-2027).

The COVID 19 pandemic has boosted the demand for personal care wipes due to increased consumer concerns regarding personal hygiene and cleanliness. The growing use of personal care wipes for maintenance of hygiene, specifically when access to water is limited, is driving the market.

Furthermore, the benefits of disinfecting wipes for preventing infection due to their disposable nature attract consumers to buy more personal care wipes. Moreover, the key players are concentrating on launching specialized disinfecting and innovative personal care wipes suitable for different skin types.

The rise in the infant population, rapid urbanization, increased disposable income of female consumers, and surge in hygiene consciousness among consumers are the factors driving the personal care wipes market.

The personal care wipes segment is anticipated to witness significant demand due to the rapid increase in urbanization worldwide. With the rise in the working population and hectic lifestyle, personal care wipes have become an essential part of daily life among the urban population. The increase in disposable income of the urban population is driving the personal care wipes market. Moreover, wet baby wipes are best used before diapering a baby, during patient care, and during post-workout wipes and provide cleansing action and moisturize the skin and soothe and prevent dryness.

In the Asia-Pacific region, the rising awareness among consumers to use personal care products, mainly to avoid skin problems and infectious diseases, is driving the market growth. The growing expenditure on baby care products is influencing the sales of baby personal care wipes in the region. The significant change in the number of potential buyers in developing economies like China and India is expected to drive the market in the area. Moreover, increasing spending capacity and high internet penetration are changing how consumers buy personal care products. Additionally, manufacturing activity and modernization in healthcare practices, especially in developing countries, will witness significant growth in the personal care wipes market during the forecast period.

The personal care wipes market is highly competitive and fragmented, with numerous players competing for a significant position in the market. The key players are adopting various strategies, such as expansion, mergers and acquisitions, partnerships, and new product development, to meet the growing demand. Some prominent players in the market are Procter and Gamble Co., Diamond Wipes International Inc., Kimberly Clark Corporation, and Johnson & Johnson.

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