Pasta And Noodles Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Pasta And Noodles Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The global pasta and noodles market is projected to register a CAGR of ~4% during the forecast period (2020- 2025).

Key Highlights

• The global pasta and noodles market is being driven by many favorable factors. Due to the hectic lifestyles, consumers are shifting toward RTD meals. Since pasta is a convenient and healthy product, the demand for pasta, particularly for products, such as vermicelli, fusilli, and macaroni, has been on the rise.
• Pasta and noodles are the staple food of few countries, and they are consumed on a regular basis. Noodles are the staple food in many cultures, such as Japan, Korea, and China. According to World Instant Noodles Association in 2018, the per capita consumption of noodles in Korea, Indonesia, and India were 74.6, 53.9, and 53 servings, respectively. The increasing consumption of noodles and pasta, coupled with the wide availability of these products in different flavors and packaging, through robust distribution channels, is strongly driving the market across the world.

Key Market TrendsIncreasing Demand for Gluten-free Pasta and Noodles

The United States is one of the most developed markets for gluten-free products, including gluten-free pasta and noodles. People in the United States, and other countries, have been lately shifting toward healthy eating. This trend has been assisting the sales of the gluten-free products market in developing regions. Thus, the manufacturers are expanding their product offering to meet the burgeoning demand for gluten-free products and gain competitive advantage in the market. For instance, the Barilla group launched a range of gluten-free pasta in the United Arab Emirates in four varieties, which include spaghetti, penne rigate, fusilli, and tortiglioni. The United Arab Emirates is yet another country that registered a significant change in consumers’ choice of food, with a particular ahigh interest in gluten-free products.

Asia-Pacific Emerges as the Fastest Growing Market

According to an article published by world instant noodles association, about 103.6 billion servings of instant noodles were eaten in 2018. The high consumption of instant noodles was led by 15 major countries, out of which, 10 were Asian countries. Thus, the market studied has experienced phenomenal success since its inception, with the launch of customized flavor variants that suit regional taste preferences, by many global manufacturers, such as Nestle and Campbell. In terms of packaging, packet instant noodles and pasta is the most dominant category. Also, the cup/bowl instant noodles category and frozen pasta is expected to grow substantially due to enhanced convenience. In terms of size, single pack is a leading category. Retail players also adopted the bundling strategy to drive the sales of larger units of noodles and pasta. Such strategies yielded promising results in the region.

Competitive Landscape

The pasta and noodles market is a highly fragmented, with many regional and international competitors operating in the market. Companies compete based on different factors, including product offerings, quality, taste, flavors, price, functionality, size, packaging, and marketing activities, in order to gain competitive advantage in the market. Key players are now focusing on social media platforms and online distribution channels for online marketing and branding of their products, in order to attract more customers. Major players focus extensively on providing consumers with innovative and exotic flavors as well as attractive packaging. The, sustainable competitive advantage through innovation is the main criteria for the growth of the market share of major players across the world.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Nestle SA
The Campbell Soup Company
Unilever
Ebro Foods SA
ITC Limited
Mr Lees Noodles
Nissin Food Products Co. Ltd
Barilla Holding SpA

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