Pakistan Savory Snack Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Pakistan savory snack market is forecasted to reach USD 956.2 million by 2024 growing at a CAGR of 9.34%during the forecast period (2019 - 2024).
Key HighlightsThe demand for international quality crisps/chips is growing in Pakistan, especially among educated middle- and upper-income urban population, owing to increased living standards, change in the consumer taste and preferences, and impact of external media. Children, teenagers, and the young population are the targets for savory snack manufacturers in Pakistan, due to the growing consumption of crisps/chips among these age groups. Companies in the Pakistan savory snack market are launching innovative crisps/chips products in different formats, flavors, and packaging. For instance, Ismail Industries Limited launched a new crisps/chips brand, Kurleez, toward the expansion in food products, and has invested in the world’s best machinery to produce its products.
Karachi and Lahore are the major contributor majorly to the savory snackKarachi is the largest and most populous metropolitan city in Pakistan and also the capital of Sindhi province. The city has witnessed rapid growth over the past few decades, with over 23 million people residing in the metropolitan area. The urban population in Karachi division has increased by over 63%, since the previous census conducted in the country 19 years ago. The consumers in Karachi are well aware of the information available in product labelling. Thereby leading the manufacturers in the market to make strategic efforts for simplifying their ingredient list. Owing to the enhanced standard of living in the country, the consumers in Karachi are in search of premium shopping experiences, which has led to the opening of several modern retail formats in the city. For instance, in November 2017, Spar International announced a partnership with Burque group, and resulted in opening of the first retailer store in Karachi.
Competitive LandscapePepsiCo Inc., Capital Group of Companies, Haldiram’s, Nimco’s, Shahi, Bhaya Foods Industries and United Snacks are Pakistan Savory Snack Market Major Players.
PepsiCo dominates the market and holds a significant share of 81.3% of the retail sales value with its popular international brands – Lays, Kurkure, and Cheetos. Most of the major companies operating in Pakistan market offer a wide range of products to its consumers. For Instance Shahi owns a state of art manufacturing facilities, which allows the company to meet heavy demands for savory snacks, majorly arising from the urban areas of the country. Key Developments in Pakistan Savory Snack Market:
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