POP Display Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The POP Display Market size is estimated at USD 16.27 billion in 2025, and is expected to reach USD 21.48 billion by 2030, at a CAGR of 5.71% during the forecast period (2025-2030).

Key Highlights

• Retailers are prioritizing engaging and memorable shopper experiences to set themselves apart. A key component of this strategy is the use of POP displays, which play a significant role in enriching the store ambiance. In bustling retail settings, striking and thoughtfully crafted POP displays are essential for capturing attention. Retailers emphasize the importance of these displays, ensuring they resonate with their brand identity.
• In recent years, the POP display market has experienced notable growth. This surge is primarily attributed to the heightened focus on in-store marketing and brands' efforts to stand out in a crowded retail landscape. From countertop units to intricate floor stands, POP displays are pivotal in grabbing consumer attention, swaying purchase choices, and bolstering brand visibility. With consumers increasingly desiring personalized and engaging shopping journeys, brands and retailers are channeling investments into innovative and visually appealing POP solutions that dovetail with their marketing goals.
• Furthermore, according to the India Brand Equity Foundation (IBEF), India ranks as the world's fifth-largest retail destination. Urban Indian consumers are witnessing a surge in purchasing power, leading to a growing affinity for branded goods. Categories such as cosmetics, beverages, and food are becoming increasingly popular among these consumers, blending seamlessly into their business and leisure pursuits. Therefore, this is expected to increase the demand for POP displays across the region over the forecast period.
• However, the digital marketing landscape's swift expansion lures numerous entrants due to its relatively low barriers. As a result, countless businesses and individuals compete for the same audience's attention. Consumers are bombarded with advertisements, content, and promotions from various sources, making it challenging for any single business to differentiate itself.
• Technology has marked a pivotal turning point in the journey of permanent POP displays. Owing to digital signage, interactive touchscreens, and augmented reality, they provide an immersive experience. These advancements have boosted the displays, making them more captivating and informative. The future pledges deeper integration with advanced technology and innovative designs.
• Companies are on the brink of witnessing AI-driven displays, smart sensors, and tailored experiences, all set to transform the retail scene further. Such advancements will render displays more interactive, informative, and central to enriching the customer journey. POP displays embody the retail sector's innovative drive, continually adapting to consumers' ever-changing preferences. By grasping their evolution, retailers and marketers can harness the full potential of POP displays, boosting customer engagement and elevating the shopping experience.

POP Display Market Trends

Supermarkets and Hypermarkets to Dominate the POP Display Market

• The expansion of supermarkets and hypermarkets has increased the demand for point-of-purchase (POP) displays, including countertop displays, endcaps, and hanging displays. These retail formats experience high customer traffic, necessitating displays that attract attention and stimulate impulse purchases.
• The strategic placement of POP displays in high-traffic areas, particularly near checkout counters and aisle ends, enhances product visibility and increases sales, especially for promotional and seasonal items.
• Supermarkets and hypermarkets utilize POP displays to organize product categories and strengthen brand presence. These retailers create immersive shopping environments through displays that align with product themes and store identities. The market for POP displays continues to expand as retailers require adaptable, installation-friendly solutions for promotional activities and store organization.
• For instance, Walmart operates hypermarkets, discount department stores, and grocery stores across the United States and 23 other countries. The company's international store count increased from 4,919 stores in 2022 to 5,075 in 2024.
• Further, the retail sales revenue of the supermarket chain industry in China is projected to increase from CNY 734.60 billion (USD 102.18 billion) in 2023 to CNY 795 billion (USD 110.58 billion) in 2027. This growth reflects the expanding consumer market and sustained demand for supermarket chains.
• The expansion of supermarkets and hypermarkets across developed and developing countries increases the demand for efficient point-of-purchase (POP) displays. The intensifying retail competition, evolving consumer behaviors, and demand for convenient shopping experiences have made POP displays essential for attracting customers and encouraging impulse purchases.

North America is Expected to Witness Major Growth

• The increase in retail sales drives higher investment in point-of-purchase (POP) displays, leading to technological advancements and wider adoption across physical retail stores.
• According to the National Retail Federation, United States retail sales were projected to grow between 2.5% and 3.5% in 2024, aligning with the pre-pandemic average annual growth of 3.6%.
• As retail sales expand, companies invest in digital and interactive POP displays incorporating QR codes, augmented reality, and touchscreen features to improve customer engagement.
• Macy's store closures, including the Kitsap Mall location in Silverdale, Washington, in February 2025, reflect a broader trend in the retail sector. Traditional brick-and-mortar stores are reducing their physical footprint due to shifting consumer behavior and rising operational costs.
• As Macy’s and other retailers reduce their store count, the demand for physical POP displays such as floor stands, end caps and countertop displays will likely decline. Retailers focusing on e-commerce and omnichannel strategies may allocate fewer resources to in-store marketing, affecting manufacturers and suppliers of POP displays.

POP Display Industry Overview

The POP Display market is highly fragmented, with key players including DS Smith Plc, Smurfit Kappa Group PLC, Sonoco Products Company, Pratt Industries, Inc., and International Paper Company. Market players fiercely compete, driven by innovation, market penetration, advertising spending, strategic power, and firm concentration ratios.

As numerous players compete for dominance, heightened competition fuels innovation, with brand identity as a pivotal advantage.

The POP display market landscape features dedicated service providers and firms boasting in-house processes. Buyer demand pushes incumbents to adopt cutting-edge technologies, ensuring contract retention. Additionally, in-house manufacturing poses a threat.

Peer affordability and the need to lower buyers' per-unit costs fuel a relentless drive for technological evolution. Substantial capital requirements further reinforce this competitive strategy.

In response to buyer demand, established players have embraced digital solutions and sustainable materials, securing the continuity of their contracts. As competitors offer more affordable options, the urgency for technological advancement and cost reduction for buyers intensifies.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support