The Omani digital transformation market was valued at USD 1,889.8 million last year. It is expected to grow at a CAGR of 11.36%, reaching USD 3,560.0 million in the next five years. Digital transformation entails implementing digital technologies in several areas of an organization, particularly changing how a company functions and provides value to customers. Business services may benefit from digital transformation by improving operations, improving client experiences, building a brand reputation, and increasing customer retention.
The competitive rivalry in digital transformation is high due to the presence of numerous solution providers and technological innovation in the industry. Notably, to maintain the market share and retain new and existing consumers, the companies are regularly altering their pricing schemes, which creates pricing pressure on other companies, thereby augmenting the competition in the market.
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