The OTA Testing Market size is estimated at USD 3.27 billion in 2024, and is expected to reach USD 5.24 billion by 2029, growing at a CAGR of greater than 9.87% during the forecast period (2024-2029).
The market growth is driven by increased usage of Internet of Things (IoT) technologies and smart devices. Furthermore, increasing smart city projects and efforts are likely to contribute to market revenue development.
The OTA testing market is semi-consolidated owing to the presence of several players in the market operating in the domestic and international markets. The market appears to be moderately concentrated, with major players adopting strategies like product innovation, strategic partnerships, and mergers and acquisitions to expand their product portfolio and expand their geographic reach in order to stay competitive in the market. Some of the major players in the market are Intertek Group PLC, Bureau Veritas SA, Anritsu Corporation, and Keysight Technologies, among others.
In January 2023, Aurora Labs and NTT DATA announced a global strategic alliance in the Automobile Industry, starting with collaborative projects in Manufacturing and Logistics. The intelligent integration of AI technology and 5G enables scalable and agile OTA software upgrades with greater scalability and improved security from start to finish, including the 5G transport layer.
In December 2022, Elektrobit and Airbiquity announced the availability of a pre-integrated over-the-air (OTA) solution that was expected to enable the next generation of safe and secure OTA services for the mobility industry. The solution integrated Elektrobit's in-car OTA update software products with Airbiquity's multi-ECU OTA software management platform, allowing OEMs to source and create an end-to-end OTA system for their vehicle fleets more easily.
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