North America Probiotic Products Market - Growth, Trends, and Forecasts (2023 - 2028)

North America Probiotic Products Market - Growth, Trends, and Forecasts (2023 - 2028)

During the time frame of the forecast, the North American probiotic products market is expected to register a CAGR of 6.3%.

The COVID-19 pandemic changed people's eating and drinking habits. People have become more conscious of the food they consume on a daily basis. With the sudden impact of the pandemic, the market witnessed a surge in demand for products that provide immunity, which is likely to impact the probiotics market positively. Due to such factors, there have been significant product launches to cater to the growing demand.

Probiotics provide benefits such as the prevention and treatment of disorders such as lactose intolerance and inflammatory bowel disease. Growing health consciousness and easier access to probiotic supplements are two factors driving market research in this area.Manufacturers are introducing innovative supplements to cater to consumer demand. For instance, they are providing personalized probiotic supplements in accordance with each person's needs as consumers become more aware of the probiotic content they should consume.Different delivery formats, such as liquids, capsules, and powders, are being introduced in the market.

Consumers have become more health conscious and have become familiar with the positive effects of probiotic supplements on health, which is believed to be propelling market demand. Various studies stating the positive impact of probiotic supplement consumption on the host are driving market demand even further. Some of the factors that lead to digestive disorders, bloating, and a reduction in resistance to infections include a poor and untimely diet, age, and stress levels. Studies have revealed that products enhanced with probiotics have been successful in moderating these conditions to a large extent.

As consumers become more aware of their health, the demand for digestive health supplements, especially probiotics, is expected to rise. A lot of people are starting to realize how important digestive health is to their weight, energy, and overall health. This is likely to increase the demand for probiotics over time. Foods with specific health claims are being made and sold by manufacturers because people are becoming more aware of how nutrition affects their health and want to eat healthier. In the West, where people take a more holistic approach to health, the number of people who use probiotics is growing. Probiotic products have been around for decades, and people buy them because different strains have different health benefits. The International Scientific Association for Probiotics and Prebiotics says that scientific research on probiotic strains shows that they are good for your health by reducing necrotizing enterocolitis in preterm infants, reducing atopic issues like eczema in infants and colic symptoms in breastfed babies, and reducing the risk or length of upper respiratory tract infections or gut infections. Further, a survey by the International Food Information Council in 2021 revealed that 51% of Americans consume probiotics to support gut health, 33% take them to support immune health, 38% take them for general health and wellness, and 13% revealed that they consume probiotics to support emotional health, thus driving the market's growth.

The market is primarily driven by the consumer’s inclination toward the consumption of probiotic products, specifically dietary supplements on a frequent basis for a better healthy lifestyle. This is mainly triggered by the consumption of imbalanced diets that eventually lead to vitamin deficiency, digestion problems, gut problems, and other health issues which are common among consumers in the country. For instance, a study conducted in 2021 by Columbia University revealed that gastrointestinal problems are common among adults in the country which leads to increasing demand for probiotic products. The healthcare expenditure pattern in the country is rising each day, with the growing aging population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are driving the overall sale of probiotics in the country. The market is fragmented, with the presence of many international and domestic companies. Owing to the demand, manufacturers are introducing new products in the market. For instance, in April 2021, Bausch Health company launched its new product ENVIVE probiotic supplement, which is available in capsule form in the United States. The company claims the product help in reducing the severity and frequency of gastrointestinal problems like diarrhea, constipation, gas, bloating, and discomfort.

North America is a very competitive market, and many big companies are trying to stay there by putting out new probiotic products to meet growing demand. Nestle SA, Danone SA, BioGaia AB, Amway Corporation, and PepsiCo Inc., among others, are the largest companies in the North American probiotics market. The regional market for probiotic products has many small manufacturers engaged in the business. The players are adopting strategies such as partnerships, collaborations, mergers, and acquisitions by key players to expand their distribution network, which is expected to favor market growth over the coming years. For instance, in February 2022, Lifeway Foods Inc. launched a probiotic drink that has live and active probiotics in it. The MSHRM product line offers these drinks in three different flavors: reishi vanilla, lion’s mane golden milk, and troop mix wildberry.

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