North America Oral Care Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

North America Oral Care Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The North American oral care market is projected to grow at a CAGR of 5.58% from 2022-2027.

The COVID-19 pandemic has hugely impacted the North America Oral Care market in terms of sales and revenue. As a result of the COVID-19-imposed lockdown, social isolation, and quarantine processes, customer buying habits had migrated from in-store to online due to the simple accessibility of online marketplaces across North America. It also had a major effect on distribution channels and customer behavior for essential and non-essential goods. Moreover, because of the outbreak, a sense of personal hygiene, including oral care, has tremendously increased among people of all age and income groups, which positively boosts the market. Furthermore, due to the mandated lockdown, dental spending per capita in United States has reduced from USD 442 in 2019 to USD 430 in 2020, according to the American Dental Association.

The market is primarily driven by increased oral hygiene routines and expanding internet shopping. Furthermore, oral care products are increasingly being sold online through e-commerce sites. Amazon is the most popular online shopping channel in the North American dental care markets. In recent years, Amazon saw a significant increase in oral care sales in United States.

Personal hygiene and personal care have become increasingly important in consumers' lives. Oral hygiene has become an important aspect of living a healthy lifestyle. The expanding awareness of oral hygiene, government spending on dental healthcare, and the growing number of small/private clinics contribute to the rapid rise of the oral care market.

According to the Centers for Disease Control and Prevention, every fourth American is living with untreated dental decay, which is expected to become a major health concern in the country. As a result, an increase in the number of cases of oral disorders is becoming a significant concern in the country, which is expected to add to United States oral care industry. Dry mouth, sensitivity, bad breath, and oral infections were the most common oral disorders among Americans, according to research issued by the American Dental Association. This significantly impacts the country's mouthwash, rinse, and toothpaste markets. The two pillars that drive the rising demand for oral care products are convenience and comfort. Because of their high benefit quotient, organic and herbal toothpaste are highly appreciated. Oral care product sales have increased in recent years due to the exclusion of added flavors, the reduction of chemicals, and the ease of cleaning.

Sensitivity toothpaste, often known as pain reliever toothpaste, is designed to ease pain and discomfort during brushing. The market for sensitivity or pain relief toothpaste and mouthwash is predicted to grow in response to changing eating patterns and rising demand for oral hygiene products that provide functional advantages rather than just cleaning or brightening. The North American market is fiercely competitive, with several international companies competing for market dominance. The focus of new product innovation is on active substances, and players' primary strategy is technology. Additionally, with the increasing prevalence of electric toothbrushes and technological developments, as well as growing public awareness about oral health and cleanliness, the toothbrush category is predicted to grow significantly.

Oral care is a highly consolidated sector. It is one of the fastest-growing segments of the consumer goods sector, with an increasing number of companies bringing products to market with various applications. Toothpaste manufacturers have strategically invested in developing new manufacturing facilities to position themselves in the North American market.

The players invest extensively to support and promote product creation to achieve a competitive advantage. They're forming strategic collaborations with others to expand and improve their resources and expertise. The main brands in the market are Colgate-Palmolive Company, Procter & Gamble Co., Unilever Group, and GlaxoSmithKline PLC.

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