North America Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

North America oral care market is expected to reach USD 12.5 billion by 2024, witnessing a CAGR of 3.03% during the forecast period of 2019 - 2024.

Key Highlights

• Increased oral routine to maintain oral hygiene and growing internet retailing are primarily driving the market growth. Moreover, e-commerce is increasingly experiencing elevated sales of oral care products through online channels. Amazon is the top online retail channel in North American markets for oral care. In 2016, Amazon observed an impressive growth in oral care sale in the United States.
• The United States contributes the maximum share in the oral care market in the region, and it is estimated to grow further in the forecast period.

Key Market TrendsThe United States Dominate the Regional Oral Care Market

According to the US Centers for Disease Control, every fourth American is unconsciously living with untreated tooth decay, which is likely to grow as a silent epidemic in the country. Thus, the rising cases of oral problems are a growing concern in the country, which is estimated to augment the US oral care market. A report published by the American Dental Association, dry mouth, sensitivity, and tooth pain were found to be the most frequent oral problems among the Americans. This majorly boosts the market for mouthwashes, rinses, and toothpaste in the country.

Increased Demand for Sensitivity or Pain Relief Toothpaste

Sensitivity or pain-relieving toothpaste is meant to relieve the pain and discomfort while brushing. Changing eating habits, coupled with increasing demand for oral hygiene products, with functional benefits rather than cleaning or brightening, are expected to fuel the market for sensitivity or pain relief toothpaste and mouthwash. The North American market is competitive, with a large number of multinational players competing for market share. New product innovation focuses on active ingredients, and technology is the main strategy adopted by players.

Competitive Landscape

The oral care industry is highly consolidated. It is one of the fastest consumer goods industry, with an increasing number of players bringing products on the retail shelves with different functionalities. Toothpaste manufacturers, such as GlaxoSmithKline PLC, have made strategic investments to build new manufacturing facility across the world, in order to position itself in the North American market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Procter & Gamble
Colgate
Palmolive Company
GlaxoSmithKline PLC
Unilever
Church & Dwight Co. Inc.
Sunstar Suisse SA
Henkel AG & Co. KGaA
Johnson & Johnson Services Inc.

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