North America Insoluble Dietary Fibers Market- Growth, Trends, and Forecast (2022 - 2027)
The North American Insoluble Dietary Fibers Market is anticipated to be growing at a CAGR 7.5% during the forecast period (2020-2025).
Key HighlightsFunctional beverages are already part of a healthy lifestyle, but consumers aren't always aware of the health impact of different types of dietary fibe. While the fiber-fortified beverage market is still relatively small, beverage brands and manufacturers see a lot of opportunity for growth. Initially fiber coudnot be used in desired quantity in powdered drink mixes or thick, nutritional supplement-type drinks, advances in ingredient technology now enable beverage developers to add significant levels of fiber to a range of mainstream beverages. From juices to smoothies to dairy based-beverages, and even to enhanced waters that taste great, fiber adds functionality and provides additional value for the consumer.
United States Hold The Major ShareThe growing consumer for low fat and calorie in foods is pushing companies to innovate in the insoluble dietary fibers market. People who have an aversion or allergy to certain foods, such as wheat, have an even more difficult time ingesting their daily requirement., thus opting for foods and supplements with insolube fibers. United States with its celiac population is a major market for gluten-free products, and the use of insoluble dietary fibers as food additives is expected to attract this target market. The regulatory approval process restricts new players from entering the market. The ageing population is driving the demand for functional foods and supplements, which are seen to be the fastest growing applications for insoluble dietary fibers market.
Competitive LandscapeNorth America insoluble dietary fibers market is a fragmented market with the presence of various players. Leading companies are focused on acquiring small scale manufacturing units for expansion of their insoluble dietary fibers business locally as well as foreign market. Another major area of investment is focus on research and developments to launch new products at prices cheaper than competitors.
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