The North America Gaming Market size is estimated at USD 68.57 billion in 2024, and is expected to reach USD 103.83 billion by 2029, growing at a CAGR of 8.65% during the forecast period (2024-2029).
The rise in the people of the region's affordability and the strong economic backbone coupled with the latest technologies drive the market's growth. Moreover, free-to-play and mobile games are boosting the market growth in the region.
The North American gaming market is highly fragmented due to intense rivalry in the market due to the increasing demand for online games and the increasing penetration of mobile applications. Players in the market are innovating and releasing next-generation gaming solutions to capture high market share and also adopting strategies, such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.
January 2022. Microsoft Corp. announced a plan to acquire Activision Blizzard Inc., a leader in game development and interactive entertainment content publisher. This acquisition would likely accelerate the growth in Microsoft's gaming business across mobile, PC, console, and cloud and provide building blocks for the metaverse.
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