North America Fruits and Vegetables Juice Market - Growth, Trends, and Forecasts (2023 - 2028)

North America Fruits and Vegetables Juice Market - Growth, Trends, and Forecasts (2023 - 2028)

Over the next five years, the North American fruit and vegetable juice market is expected to register a CAGR of 2.01%.

During the next few years, the market is expected to grow a lot. This is because people's lifestyles and eating habits are changing quickly, and health-conscious people are choosing healthy drinks over carbonated drinks more and more. The growing interest of consumers in convenient and healthy food and drink products to keep up with their fast-paced lives is boosting the sales of fruits and vegetable juice.

Rather than the earlier conventional juices, a new category of juices is now being marketed towards health and wellness trends in North America's fruits and vegetable juice market, such as juice products with less or no sugar and added functionality.Therefore, the factor of a healthy juice trend is driving the market in the North American region. In consideration of consumer preference, orange and mango juices are some of the most popular juices in the region, followed by apple, cranberry, grape, etc.

People used to think of juice as a healthy drink, but now they don't like it because it has too much sugar or is made with ingredients that aren't natural. This is especially true of reconstituted 100% juice, nectars, and juice drinks (with up to 24% juice). In addition, the region's demand for fresh juices is limiting the market's growth.

Research on natural, ingredient-based foods has shown that organically grown fruits and vegetables are good for you. People in North America are drinking more organic and digestive health-improvement drinks because they care more about their health, want to control their weight, have digestive problems, and are more aware of how products are made. Consumers are opting for products that do not have chemical ingredients, leading to a rising demand for natural and organic food and beverages. This change in the consumer’s preference is expected to lead to high demand for juices that are organic in nature. Currently, the companies are more focused on offering organic juices of mixed types, as they include higher nutritional content and enable the manufacturers to offer a blend of different varieties of fruits, vegetables, and others. For instance, the R.W. Knudsen Family brand's offering includes nearly 100 types of natural, organic fruit and vegetable juices and natural sports drinks. Their natural flavors are generally derived from botanical sources. Moreover, it does not contain refined sugars, preservatives, artificial flavors, petroleum derivatives, or monosodium glutamate (MSG). All of the R.W. Knudsen Family's suppliers provide signed affidavits certifying their products do not contain any of the aforementioned ingredients.

The Fruit and Vegetable Juice Market trends in the United States identify a number of factors that are likely to lead to accelerating growth in a market that has shown little momentum in recent years. Because the number of multicultural consumers is growing, there are likely to be more large households. This is likely to have an outsized effect on the growth of the juice and juice drink market as a whole. Consumers are welcoming new juices and juice drinks with wildly innovative forms and flavors. A variety of fruit and vegetable juices are achieving popularity in the wave of trends and fads driven by juice bars, beverage companies, and smoothie chains that have a significant impact on health-obsessed juice consumers. However, juice manufacturers have a strong reputation among consumers, and consumers still regard juices as a healthy alternative, in spite of concerns regarding sugar content. However, the prices of 100% juice and nectars are still high for a large segment of consumers, making these categories affordable only for a relatively small segment of consumers with higher purchasing power. Thus, the growing demand for healthy beverages and convenient snacking in the country is propelling the demand for fruit and vegetable juice in the market studied.

In the North American fruits and vegetables juice market, some of the active and prominent players performing in the market are The Kraft Heinz Company, PepsiCo Inc., The Coca-Cola Company, Keurig Dr Pepper Inc., Campbell Soup Company, and Del Monte Foods Ltd., among others. In North America, companies market their goods through a variety of retail channels (hypermarkets, supermarkets, convenience stores, health food stores, etc.) and advertising campaigns. The main things that determine who the big players are and where they stand in the studied market are the ingredients they use, their target customers, and the target market segments they want to reach. Packaging is another increasingly important consideration for players seeking to stand out on the shelf from other juice brands and products and alternative types of soft drinks. Jugos del Valle, which introduced Del Valle Nutri Vegetales in PET bottles with a sleeve to offer a premium appearance, is an example of the growing use of PET bottles.

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