North America Frozen Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
North America Frozen Food Market is projected to register a CAGR of 4.14% during the forecast period.
Key HighlightsThe demand for convenient food products is the major factor driving the frozen food market in North America, as these food items reduce cooking, preparation, and clean-up efforts and time for consumers. The demand for ready-packed, easy-to-cook, and ready-to-eat products is expected to increase over the forecast period, which is going to boost the North America frozen food market. Innovative product developments, like low trans-fat, low fat, multigrain, whole wheat, and low-on-artificial-preservatives products, are expected to provide an impetus to the whole industry. Penetration into the packaged and premium segments of frozen foods may be a huge opportunity for the frozen food market.
Growing Demand for Convenience FoodThe American consumers prefer greater convenience and on-the-go food and the trend is inclined toward smaller and more frequent meals. Frozen foods are now on display in the first row in the American supermarkets and hypermarkets. The fastest growing segments in the frozen food market are - frozen vegetables and ready meals. The North American market for frozen ready meals is mainly driven by the rising demand for frozen pizza and handheld breakfast, which are positioned as low-cost products and thrive on quality and freshness. Additionally, the trend of dining out at restaurants and other food outlets is also driving the market.
Competitive LandscapeSome of the major players in frozen food market in North America are ConAgra Foods Inc, McCain Foods, Nestle SA, Foods Inc., Unilever PLC, BRF SA, General Mills Inc, Ajinomoto Co. Inc., Unilever Plc, Allens Inc., Heinz, and Alexia Foods, among others.
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