North America It Device Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)
The North American IT device market is expected to register a CAGR of 1.6% for the next five years. The growing laptop and mobile penetration is expected to boost the North American IT device market for the forecast period. Also, the purchasing power of the people in this region is a determinant of growth.
Key HighlightsAs per Ericsson, by 2027, North America is estimated to have approximately 411 million 5G subscribers. There were 80 million 5G subscriptions in North America last year.
United States Controls the Majority of DemandThe North American IT device market is highly fragmented, as it currently consists of many players. Several key market players are constantly working to bring advancements.A few prominent companies are entering into collaborations and expanding their global footprints in developing regions to consolidate their positions in the market. The major players in this market include International Business Machines Corporation (IBM), Lenovo Group Limited, Apple Inc., Samsung Electronics Co., Ltd., and Microsoft Corporation.
In September 2022, Dell Technologies formed a strategic alliance with advanced video analytics firm Deep North. Dell and Deep North are advancing conventional retail analytics to assist companies in achieving their strategic business objectives by allowing shops, malls, and other commercial areas to better analyze customer behavior in the retail environment.
In June 2022, Google Cloud established a new subsidiary, "Google Public Sector," focusing on the US market. As a part of Google LLC, this new entity would focus on providing Google Cloud services to United States public sector clients, including Google Cloud Platform and Google Workspace.
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