The North America Countertop Market size is estimated at USD 35.32 billion in 2024, and is expected to reach USD 40.54 billion by 2029, growing at a CAGR of 2.79% during the forecast period (2024-2029).
The kitchen segment accounted for nearly two-thirds of the demand for countertops products in the region supported by the large residential market. In developed countries, like the United States, Canada, and Mexico, the demand for kitchen countertop markets is witnessing a strong growth due to the rising interest in large kitchens and remodeling kitchens on a regular basis.
The preferred mediums for kitchen countertops are granite stone, porcelain slab, and butcher-block countertops as homeowners are looking up for more natural-looking and aesthetically pleasing surface materials that will add more value to their home and kitchen. Laminates are one of the leading countertop materials preferred by Americans in their kitchens due to their low price points and minimal maintenance requirements.
The recovery of the US building and construction sectors, including the single-family housing sectors, has increased the consumer preferences for multiple bathrooms and modular kitchen spaces. This, in turn, is expected to propel the consumption of countertops in the United States in the forecast period.
The US housing construction is gaining momentum and there is increasing residential activity in the country which is fueling the demand for luxury kitchen and bathrooms. This is further expected to spur market demand. This increasing number of housing units which include both multi-family and single-family housing completions will further fuel the demand for countertop products in the forecast period.
The market studied is fragmented with the presence of players, such as Masco Corporation, Cambria Quartz, Caesarstone, and Precision CounterTops. Countertop manufacturers are becoming more competitive by expanding and diversifying their product offerings and expanding their businesses by providing other countertop materials.
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