The North America e-commerce watch market was valued at USD 6,419.71 million for the current year and is projected to register a CAGR of 9.16% over the next five years.
The North American E-Commerce watch market is fragmented, with the presence of international players catering to the major market share while the local players are also competing for their share. Local manufacturers are banking on product innovation and technological development to gain an edge, while major players are focused on acquiring local players to expand their presence. This makes the rivalry intense in the market. Apple Inc., Fossil Group Inc., Timex Group B.V., Google LLC (FitBit), and Rolex SA, among others, are key players.
Major players are focusing on leveraging the opportunities posed by innovation in the market to expand their product portfolios so that they can cater to the requirements of various product segments, especially within the category of integrated analog and smartwatches. These players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to capture the maximum attention of customers.
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