North America Beer Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
North America beer market is forecasted to witness a CAGR of 4.7% during the forecast period (2021 - 2026).
North America is a steady market in terms of consumption and growth of beer consumption. Beer is considered as one of the most cherished alcoholic drinks, especially among the young population in the region.
Craft beer is the new trend across the region in terms of low alcohol beverage category and the United States holds the largest market of craft beer around the world.
Key Market TrendsGrowing Demand For Craft Beer in United StatesThe United States has observed a significant increase in the demand for craft beer in the region in the past ten years. The surge in popularity of craft beer is due to the increasing number of microbreweries. There are thousands of breweries currently operating in the United States and thousands more in planning. The craft movement is significantly driven by social media and local events/promotions. Craft beer is associated with high-quality products, sustainability, and local products. There is significant growth in bars that specialize in craft beer.
Mexico Beer Market On The SurgeMexico beer market is on the move as there has been a significant increase in the demand for alcoholic beverages especially beer. The increase in consumption of beer has led to the in-house manufacturing of beer in the country in the past 8-10 years. Notably, the beer exports by Mexico has doubled in the last 5 years and are likely to grow more in the forecast period. Additionally, Mexico has developed into one of the top five largest beer producers in the world due to a tremendous increase in its domestic production in the past decade or so.
Competitive LandscapeNorth America beer market is majorly run by companies Anheuser-Busch InBev, Boston Beer Company, Camden Town Brewery, Carlsberg Group, Constellation Brands, Diageo North America, Duvel Moortgat USA, Four Peaks Brewing Company, Gambrinus, Heineken NV, Kirin Holdings Co. Ltd, MillerCoors, and North American Breweries, and others. The key strategies adopted by the market players include acquiring the domestic breweries to increase the production and penetrate deeper into the region. Continuous innovation in the production process for catering new product offerings to the consumers is another strategy.
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