Netherlands HRI (Hotel Restaurants and Institutional) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The Netherlands HRI market is growing at a CAGR of 3.35% during the forecast period (2020 - 2025).
Key HighlightsThe increasing tourism and demand for the fine dine among the high-income group of consumers are boosting the sales in the hotel sector. Additionally, along with good-quality food, consumers are also attracted by the charming ambiance of these outlets. These foodservice outlets, mostly target the high-income consumers in the country, due to the premium prices charged in the restaurants. The rising tourism industry in the country is further expected to boost the sales of these hotel foodservices. These hotel foodservices attract the tourists, due to their popularity and high brand awareness, coupled with word of mouth. The leading hotels in the country include Accor Hotels and Fletcher Hotels, among others.
Growing Demand For Chained Outlets In NetherlandsChained outlets in the Netherlands are primarily led by segments, like hotels, fast food, and pizza consumer foodservice, among others. Outlet expansion is the key strategy followed by these companies, in order to increase brand awareness and maintain their positions in the competitive market, by providing easy access to their services to their customers. For instance, Dunkin’ Donuts opened a branch in Amsterdam on March 23, 2017. Taco Bell opened a branch in Eindhoven in the same month. This instance clearly portrays the tough competition among the brands. The significant presence of brands, coupled with high advertising and brand awareness among the consumers about these brands, attracts more footfall in these foodservice outlets. The key players in the chained outlet sub-segment, like Starbucks, Subway, Dunkin' Donuts, McDonald’s, and Burger King, continue to dominate the market significantly.
Competitive LandscapeThe HRI industry is highly fragmented, owing to the presence of enormous small (unlicensed establishments) and global players, with a majority of full-service and quick-service restaurants operating in the region. Moreover, there has been a growing trend and increasing competition from small foodservice brands, as they provide more value-added services to the consumers. Furthermore, emphasis is given on the merger, expansion, acquisition and partnership of the companies along with new product development as strategic approaches adopted by the leading companies to boost their brand presence among consumers. For instance, Burger King announced a franchise agreement with the newly-formed BKNL BV, to increase the number of stores in the Netherlands, to increase the revenue mix in the Netherlands foodservice market.
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