The NA In-Store Analytics Market size is estimated at USD 1.38 billion in 2024, and is expected to reach USD 3.72 billion by 2029, growing at a CAGR of 22% during the forecast period (2024-2029).
Factors such as increasing data volume in in-store operations and the need For better customer service and enhanced shopping experience are expected to drive the market.
The North America in-store analytics market is highly competitive owing to numerous software systems providers and technological innovation in the industry for retail. Some of the major players operating in the market include Capgemini, RetailNext, Happiest Minds Technologies Limited, Capillary Technologies, and ThinkIN, among others. The players in the market are regularly involved in altering their pricing schemes, which creates pricing pressure on other companies, thereby augmenting the competition in the market.
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