The Mosquito Repellent Market size is estimated at USD 4.83 billion in 2024, and is expected to reach USD 6.24 billion by 2029, growing at a CAGR of 5.27% during the forecast period (2024-2029).
Key driver of the global mosquito repellent market is increased incidence of mosquito-borne diseases such as malaria, dengue, chikungunya, yellow fever, zika virus, and others across the globe. The year 2016 was characterized by large dengue outbreaks, worldwide. According to the World Health Organization (WHO), vector-borne diseases account for more than 17 percent of all infectious diseases, causing more than 700,000 deaths annually. These diseases can be caused either by parasites, viruses, or bacteria. Out of all vector-borne diseases, dengue is the most prevalent viral infection causing an estimated 40,000 deaths every year. Additionally, the American region reported more than 2.38 million cases in 2016, whereas, Brazil alone contributed slightly less than 1.5 million cases. Similarly, in 2020, the Pan American Health Organization (PAHO) reported 2 206 612 suspected and confirmed dengue cases and 900 deaths, in the Americas region alone. This corresponds to a 30% decrease compared to 2019 figures. The five countries reporting most cases are: Brazil (1 418 296 cases), Paraguay (221 544), Mexico (114 642), Bolivia (84 146) and Colombia (75 246). Owing to these factors, competitors are focusing on promoting their products through integrated communication platforms, such as TVs, newspapers, billboards, hoardings, and social media, to create awareness about mosquito-related diseases. This, in turn, increases the demand for their mosequto repellent offerings.
Asia-Pacific is expected to witness the fastest growth rate in the mosquito repellent market, due to high awareness of mosquito-borne diseases, government and non-government supported programs to minimize the mosquito borne disease etc. For instance, the launch of the campaign in Delhi (India) to tackle vector-borne diseases like chikungunya and dengue while increasing the participation of residents in preventing their spread. Additionally, increasing penetration of modern mosquito repellent products such as vaporizers, sprays, creams, repellent fabrics, etc., is further anticipated to fuel the market growth during the forecast period. Also, with substancial growth, the region has witnessed an increasing number of product innoavtions in terms of functional attributes such as skin friendly, organic/natural, fragrance and others. For instance in 2019 Aunt Fannie's launched two new mosquito repellent sprays that are DEET-free and are made of essential oils, making it effective while protecting kids and adults from mosquito bites.
Reckitt Benckiser Group, The Godrej Company, Dabur International, Coglans Ltd., S.C Johnson & Son, Johnson and Johnson, Spectrum Brands, Jyothi Labs, and others are some of the major players in the industry. Companies operating in the market studied are differentiating their offerings in terms of functionalities, ingredients, price, odour, packaging, and format, in order to gain competitive advantage. Manufacturers are focusing on producing innovative insect repellent products by using natural ingredients, in order to have an extensive, established product portfolio for their target consumers. For instance, Godrej has launched its new lime flavor mosquito hit that eventually kills mosquitoes without even changing the aroma of the place. Additionally, advertisements and paid promotions play an important role in the industry.
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