Mobile Health (mHealth) Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

Mobile Health (mHealth) Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

The mobile health (mHealth) market was valued at USD 63543.75 million in 2021 and is projected to reach USD 236214.86 million by 2027 registering a CAGR of 24.57% during the forecast period (2022-2027).

The COVID-19 pandemic is likely to have a relatively positive impact on the overall market. Mobile health has emerged as a new savior to avoid the spread of infection further and protect front-line workers and patients alike. Mobile health solutions, primarily through smartphones and remote monitoring, have become a lifeline for consultation. The primary factor is that many healthcare professionals take a two-way approach to treating patients. Therefore, the rising cases of COVID-19 are expected to increase the mobile health business in the short term. In the long run, this situation will accelerate and wide adoption of digital solutions, especially those with remote care components. Before the pandemic, technology has been on the back end in most hospitals, which is an opportunity to get in the front by dealing with the patients through online gateways. Additionally, in March 2020, occurs, a digital healthcare start-up that Innovate UK supported, developed, and rolled out a video consultation software that could enable United Kingdom-based healthcare providers to communicate remotely with their patients. The process was expected to minimize infection risk from seeing patients with COVID-19. Again, in 2020, LIVI, the United Kingdom branch of Europe’s largest digital healthcare provider, KRY, announced the launch of a free web-based platform called ‘LIVI Connect’ across Europe that is expected to enable healthcare professionals to connect with remote patients during COVID-19 via video consultations.

The sudden global outbreak of the coronavirus is expected to boost telehealth usage and mobile health solutions such as tele-ICU devices, as these will help caregivers communicate effectively with their patients during the pandemic and provide better solutions to their health concerns. Due to social distancing implemented by various countries worldwide, virtual care delivery is stepping up as an effective solution for safe and better communication.

In recent years, the number of internet applications in healthcare increased exponentially. The internet has linked all the points in healthcare administration/services and created a separate network, the Internet of Things (IoT), for healthcare. With the help of the internet, healthcare professionals can deliver health information to consumers more conveniently, in lesser time, and at reduced costs. A growing preference for mobile technology and the internet and mounting demand for digital health is expected to boost the market growth.

Additionally, in August 2021, Athenahealth and Smile Foundation launched the Smile on Wheels mobile health unit in Chennai. Athenahealth is providing financial support to a Smile on Wheels mobile health unit, which will offer primary healthcare services in an area of Chennai with approximately 17,600 households and 88,000 residents. The smile on Wheels is a national-level mobile hospital program catering to underprivileged children and women. The program sends medical vans along with specialized doctors, nurses, medical staff, and medicine to identified villages and underserved communities to provide crucial access to healthcare services.

Also, in November 2020, Cerner Corporation planned to offer a new video care platform called the Video Visit program to its CommunityWorks clients at no cost. The platform is aimed at addressing the healthcare needs of those living in rural areas. Cerner customers' patients can receive care using their modality of choice via the new program, which it's called Video Visit.

Thus, owing to the abovementioned factors, the market is expected to show growth over the forecast period. However, data security issues and stringent regulatory scenarios for mobile health applications may hamper the growth of the market.

Key Market TrendsRemote Patient Monitoring Devices are Expected to Show Better Growth Over the Forecast Period

Mobile-Health for monitoring and collecting real-time patient data plays a critical role in managing various vital parameters of the patients for better health outcomes. The wearable device allows the patient information to be easily tracked and verified by the concerned doctor and grounds the result analysis for Treatment services. If the patient's abnormal condition is found in e-health Monitoring System (EHMS) analysis, the doctor can make appropriate decisions based on the strange results. Treatment can be started immediately, and relevant medication setups can be sent to the patient in an ambulance within less time.

Remote patient monitoring platforms help to provide various additional health-related services such as daily health alerts, doctor appointments, E-Health check-up reports, suggested food diet, and other benefits through SMS services. Consequently, hospitals can customize EHMS applications and provide the best suggestable EHealth services.

The approval of products by market players is propelling the growth of the market segment. For Instance, in September 2020, Abbott Laboratories received a CE mark for its next-generation FreeStyle Libre 3 system for use in people with diabetes. The new FreeStyle Libre 3 technology helps to provide continuous, real-time glucose readings that are automatically delivered to smartphones every minute, thus providing unmatched 14-day accuracy.

Additionally, in December 2020, Samsung received a CE mark for its Samsung Health Monitor App, which aid in monitoring blood pressure through pulse wave analysis, with the Heart Rate Monitoring sensors and also the ECG feature studies the heart's electrical activity through a sensor by installing the app in both phone and smartwatch.

Thus, owing to the increasing product approvals for continuous monitoring of vital parameters and the growing awareness of health management, the studied segment is expected to propel over the forecast period.

North America is Expected to Dominate the Mobile-Health (m-Health) Market Over the Forecast Period

Due to the outbreak of COVID-19 in the United States and the lockdown situation, it is also essential to maintain core and critical medical and public health services. Telemedicine services widely increased in the country, as per the Centers for Disease Control and Prevention (CDC), significantly driving the market. As per the American Academy of Family Physicians Fact sheet 2020, due to the outbreak of COVID-19, the Centers for Medicare & Medicaid Services (CMS) have broadened access to Medicare telehealth services so that beneficiaries can receive a broader range of services from their doctors without having to travel to a healthcare facility. Moreover, the United States government, in May 2020, initiated the "telehealth and telemedicine Tool Kit, “ which provides three main types of virtual services that physicians and other professionals can provide to Medicare, such as "MEDICARE TELEHEALTH VISITS," "VIRTUAL CHECK-INS" and "E-VISITS." These developments are expected to boost market growth.

Moreover, healthcare in the North American region is experiencing positive trends, with the emergence of mobile health applications that help people to be active in personal health management. Smartphones and mobile technology make it possible to use both clinical and lifestyle applications to support, educate, and change health behaviors. More people are now using mobile health applications.

As per the Statistics Canada, 2021 census, there were around 7,021,430 people aged 65 years or above, out of which 3,224,680 are males and 3,796,750 are female. Such a high large elderly population is also boosting the growth of the market. The elderly population is expected to increase soon. This population is more prone to chronic conditions such as diabetes, cardiovascular disease, and other diseases, which will positively impact the market. The extensive consumer interest in and adoption rate of mobile health applications, such as wearable technology (bands and watches) that monitor and report throughout the day, supports market growth by driving digitalization and converting conventional forms of healthcare management to connected and remote healthcare.

Additionally, the strategic initiatives taken by the market playersaresalsoboostg the growth of the market in the country. For Instance, in February 2021, Philips acquired BioTelemetry Inc., one of the leading United States-based remote cardiac diagnostics and monitoringservicesprovidersr.

Thus, owing to the abovementioned factors, the market in the North American region is expected to project growth over the forecast period.

Competitive Landscape

The mobile-health (m-Health) market is at a growing stage, and it is moderately competitive. Market players focus on new product launches, such as essential cardiology and blood glucose monitors. Moreover, smartwatches, health monitors, pedometers, and activity trackers are smart wearable devices launched by several companies. Furthermore, companies focus on industry collaborations, mergers, acquisitions, and partnerships to enhance their presence in the mHealth market.

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