Mobile Application Testing Services (MATS) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Mobile Application Testing Services (MATS) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The mobile application testing services (MATS) market is expected to register a CAGR of 15.37% over the forecast period. The mobile devices ecosystem comprises diverse hardware, software, and complex network configurations. Further, the constant influx of new devices, browsers, and the release of operating system versions make the task tedious and present unique challenges from a quality assurance strategy and testing perspective. The availability of different types and generations of mobile devices in the market has played a critical role in driving the demand, as the applications are expected to function and perform at the optimum level.

Key Highlights

• The competition between the application developers in the respective app stores influences the market. The direct and transparent feedback of reviews on the app store has resulted in increased demand for outstanding mobile application quality and enhanced user experience.
• Few Players in the market are focusing on strategic collaborations to increase their visibility and expansion. For Instance, In September 2022, pCloudy announced a strategic partnership with VALTES Co., Ltd, a significant software testing business in Japan, to expand its horizons in Japan. This collaboration will help pCloudy expand its influence in Japan and other East Asian countries. pCloudy and AnyTest will collaborate to make app testing easier with a cloud-based app testing platform.
• Reduced time-to-market, lower budgets, time available for quality assurance, and careful user experience design are significant factors considered for MAT services. The market for mobile application quality and user experience measurement tools has grown tremendously in the past decade around the mobile app store ecosystems.
• Following the lean and agile development approach, developers continuously produce new features and ready-to-ship software increments. Enterprises have been trying to cater to the significant business opportunity that mobile devices have created.
• The key players in the market are focusing on accelerating their testing count and raising their capability in providing their services, which assists the company in increasing the opportunities in the market. For instance, In August 2022, Sauce Labs Inc, the significant provider of continuous testing and error reporting solutions, revealed that it surpassed the 5 billion test milestone in the last year, averaging more than 3 million daily tests. Sauce Labs' rapid expansion reflects the increasing pressure on development teams to deliver high-quality code.
• IoT-enabled apps have their set of usability issues and challenges that necessitate the need for testing. For example, the mobile application cannot communicate to the IoT device. The sensor is not sending data, and the application is not getting installed on a device, the app is regularly crashing, etc.
• To address such issues, application developers are increasingly considering Agile and DevOps methodology in software testing. Automating testing operations are also an important trend in the mobile application space. This can be attributed to the fact that organized, automated testing may reduce the time needed for testing processes, reducing the chances of errors due to manual testing.
• With the present pandemic rising, mobile application testing teams have become more distributed than ever, leaving enterprises with a new and growing remote working standard. The onus is on the enterprises to be able to continually test and release high-quality digital experiences while managing the teams that are separated by time and space.

Key Market TrendsIncreasing Adoption of Smartphones Drives the Market Growth

• The proliferation of mobile devices in the workplace has made the mobile platform a vital cornerstone of the professional space's modern digital transformation, similar to personal lives. According to the reports from Cisco, 69% of the IT decision-makers favored BYOD as a positive addition to any workplace policy, as it saved workers time. BYOD and the Internet of Things (IoT) go hand in hand and even motivate employers to create internal mobile apps for the company and project management systems.
• Also, the acceleration in the development of productivity applications, including Microsoft Office, LinkedIn, one drive, Teams, Drive, Prezi, Microsoft Sway, and also a few the data visualizations tool such as Power BI, Tableau among others, have been playing a critical part into the penetration of mobile devices in the organization's workforce.
• According to the Consumer Technology Sales and Forecast study, smartphone shipments are expected to reach 154.1 million units (USD 74.7 billion in shipment revenues) in 2022, representing a 3% increase from 2021. (149.6 million). The increasing availability of 5G is driving the upward trend, as 5G devices will account for 73% of smartphone shipments (USD 61.37 billion in revenue) in the coming year. The debut of foldable phones provides consumers with a new option, which will help fuel demand.
• In November 2021, AWS Device Farm provided a cloud-based elastic Selenium Grid with rapid access to various versions of Chrome, Firefox, Internet Explorer, and Microsoft Edge browsers operating on Windows servers. Thousands of web developers are now using Device Farm's Grid to ensure that their applications work and perform as expected on popular browsers. AWS Device Farm recently announced connectivity with Amazon Virtual Private Cloud (VPC), allowing developers to test web applications hosted in their private network (such as Mobile apps, internal apps, or web apps hosted in a development or test environments).
• Apart from offering the workers greater flexibility, improved communications, enhanced workflows, and helping the users be more efficient and productive, it also gives organizations an edge over their competitors, enabling them to make faster decisions.
• Further, businesses opt to use external cloud services to mitigate security concerns and management and technology costs. Also, they can reduce device and network costs and enjoy the business's scalability benefits.
• The mobile gaming business has also accelerated the adoption rate of smartphones. Platforms like Netflix, Facebook, and Instagram have begun to feature android mobile games before iOS to leverage compelling games to improve their advertising tactics due to maximum Android users.
• In November 2021, Netflix started rolling out its mobile video games to Android users where the subscribers have the option of playing five different games on the app, including "Stranger Things: 1984," "Stranger Things 3: The Game," "Shooting Hoops," "Card Blast," and "Teeter Up."

North America has the Largest Market Share

• North America has been a pioneer in the mobile application testing services market. The presence of companies such as Google and Apple in the region, on whose platform the apps are to be developed to be supported, has further supported the market cause. The phone usage statistics published in 2022 suggest an average screen time of 5.4 hours on their mobile phones daily and expect over 311.53 million smartphone users in America by 2025.
• In November 2021, Maveric Systems, a primary banking tech transformation solutions provider, joined pCloudy, a continuous testing cloud platform (formerly Opkey Digital). pCloudy provided a one-stop shop for all of their app testing requirements. The platform has become a favorite among many quality engineers, testing teams, and app developers due to its numerous testing capabilities and conveniently accessible integrations. Maveric compliments pCloudy's work driving digital transformation in the global banking sector. This strategic partnership between pCloudy and Maveric advances digitization and quality engineering in the banking industry worldwide.
• According to ComScore, the US Mobile app report found that Mobile apps accounted for 57% of the total digital media usage in the region. The smartphone apps alone captured more than half of digital media time spent. These factors indicate a massive opportunity for the business to connect with the customer due to the tremendous smartphone adoption into the human lifestyle.
• The end-user industry has quickly switched and adopted mobile-based services to reach customers. It has been a critical feature that the vendors in the other regions have replicated to extend their business opportunities. These moves by the end-user industry to gain the first-mover advantage have benefited the region's MATS vendors. They have been critical for the region to have a significant market share.
• Furthermore, Amidst the COVID-19 pandemic, American network AT&T reported that the US traffic on media streaming apps such as Netflix had reached an all-time high threshold. Also, Major streaming platforms such as Youtube and Netflix have restricted the resolution of the video to 480p in a few countries to counter the surge in demand and reduce downtime. Such an instance leverages further leverages the demand for MATS worldwide.

Competitive Landscape

The mobile application testing services market is highly competitive and comprises multiple players vying for market share. In terms of market share, no market player can dominate the market, as there are various options for the end-user industry. However, market vendors tend to differentiate their services with innovative, fast-changing technology-related developments. Several companies are expanding their market presence by securing new capabilities, such as offering cloud-based services. As per the data from the 14th International Conference on Mobile Systems and Pervasive Computing, there were more than 28 tools and frameworks for functional test automation and more than 16 different device clouds in the market.

• July 2021 - Applitools, a prominent developer of next-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, for the 2021 State of Artificial Intelligence in Quality Engineering Report. Applitools provides a next-generation test automation platform through Visual AI and Ultrafast Test Cloud.

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