Middle-East and Africa Workforce Management Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

Middle-East and Africa Workforce Management Software Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Middle-East and Africa Workforce Management Software Market is expected to witness a CAGR greater than 7.5% during the forecast period. The COVID-19 pandemic negatively impacted the workforce sector. The functioning of most industries could have been affected by a lack of workers, infrastructure, necessary medications, appropriate care, manufacturing facilities, and a disturbance in the supply chain. All probable end-user verticals saw a loss of stability.

• Businesses across the Middle East are implementing ambitious transformation roadmaps to ensure their relevance in the digital world. The adoption of third-platform technologies, such as cloud, mobility, and social, is becoming mainstream throughout the region.
• EMURGO Africa invests and partners with Africa-focused enterprises and startups to provide an opportunity to African youths by powering them with relevant skills with quality decentralized tech training. Launched in April 2022, Power Learn Project (PLP) extends its presence in over five African countries and provides training to about 5,000 software developers, with its first cohort of 1,000 graduating in December 2022.

• In Middle-East and Africa, cloud services have increased over the past few years. The arrival of advanced and high-scale cloud service providers will expand the secured cloud-based services in Middle-East and Africa. South Africa is leading this adoption, with companies investing in opening data centers. There are currently more than 50 active data center locations, which will undoubtedly rise in the coming months.
• In May 2022, OADC (Open Access Data Centres) launched its first data center in South Africa. The facility planned to open in Durban will offer 5MW and 2,200 sqm (23,700 sqm) of white space.
• During the COVID-19 pandemic, there was an increase in the adoption of online and cloud-based workforce systems to stabilize the remote working environment. It is one of the main factors boosting the market growth.
• The market's expansion is being hampered by difficulties with data protection, a lack of specialists that support cloud-based work, and rural places with poor connectivity. Additionally, AI-based solutions, a growing number of data sources, massive HR data, and trained people are assisting in the creation of new prospects and revenue growth for market players.
• In August 2022, Bayzat, a UAE-based payroll and HR solution, announced the expansion of its services in GCC markets. The companies collaborating with Bayzat can automate HR, payroll, and insurance processes, thus making efficient use of available resources for other tasks.

• Workforce management software is driven by the Middle East's digitization of health services. With a 93% smartphone penetration rate, the UAE and Saudi Arabia lead other countries. Because of this utilization, the local healthcare sector is developing and expanding.
• In a survey conducted by McKinsey in 2022, for Saudi Arabia and UAE, people were inclined toward digital health solutions. About 80% used digital health apps most often as it was convenient to use and saved time. While 53% of the new users want to try teleconsultation, 58% want to turn to online pharmacy apps.
• Vitality, a health insurance company based in South Africa, started its operations in Jan 2022. The company introduced smartphone cameras to support the diagnosis of skin lesions. Vitality Health International operates in five African markets and plans to expand further.
• Innovaccer, the health cloud company, expanded its presence in the Middle East by establishing a new office in partnership with the Abu Dhabi Investment Office (ADIO). The UAE has a publicly supported health system and is also investing in the private healthcare industry. Innovaccer's cutting-edge cloud computing technology can take care of the storage space needed for this switch from public to private providers and the installation of a new finance model through required health insurance.

The Middle-East and African workforce management market is highly fragmented due to the presence of players like Oracle, Sierra Data Systems, ADP, Kappix, SAP, Krones Incorporated, and Hydra Management. They are upscaling the market with substantial R&D investments, driving toward the sustainability and digitization of the Middle-East and African workforce management market.

In October 2022, DU Telecom signed a contract with Oracle Cloud Human Capital Management (HCM) to manage its HR processes across the UAE, including recruitment, compensation, and performance management. DU Telco will standardize HR procedures on a shared data platform due to this adaption, which will also improve team management and HR services inside the organization.

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