Middle East & Africa Organic Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East & Africa Organic Baby Food Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Middle East & Africa Organic Baby Food market is projected to register a CAGR of 8.7% during the forecast period, 2022-2027.

The COVID-19 pandemic has put food safety, health benefits, and hygiene at the forefront of consumers’ minds. Parents are inclined toward organic baby foods as they have a notion that organic products are safe and devoid of pesticides and other chemicals. Further, the presence of immunity-boosting ingredients such as vitamins C and E and selenium increases the appeal of these products to concerned parents.

Modernization of parenting due to the changing lifestyles and busy work schedules are driving the demand for packaged baby food which offers convenience over home-cooked food preparation. Additionally, consumers are aware of the ingredients used in processed baby food products and are increasingly interested in the clean label claims, which in turn accelerates the sales of organic baby food. The trend is particularly apparent in the Middle East region, driven by growth in the urban population, rising incomes, and a marked increase in the working women population.

Moreover, in response to the shift in consumer preferences, manufacturers are focusing on the introduction of new organic products with innovative flavors. For instance, according to Tetrapak, 27% of all baby milk and food launched in the Middle East in the year 2020 featured an organic claim, a 12% increase from 2019 indicating the growth of the market in the region.

Key Market TrendsRise in Demand for Fortified Organic Baby Food

Parents are becoming increasingly aware of the impact of good nutrition on their children’s growth and physical development, thereby seeking baby food and infant formulas that are rich in proteins, vitamins, minerals, and carbohydrates. As a result, organic baby food sales are growing as more manufacturers are fortifying or enriching their products with a variety of nutrients to provide additional health advantages. Among them are novel protein and fat combinations created to support brain growth, nucleotides to support eye health, and probiotics to support a healthy digestive tract are widely accepted by potential consumers. All major players such as Nestle SA, Danone SA, and Arla food Group among others offer fortified organic baby foods in the region.

United Arab Emirates Hold Prominent Market Share

The increasing working women population in the region is acting as a driver for the organic baby food market. In 2019, according to the Annual Economic Report of the UAE, the percentage of women working in the private sector was about 44.3%, an increase from 41.6% in 2017. Working mothers often choose ready-to-eat baby food due to the time constraint and abstaining from exclusive breastfeeding which in turn escalates the growth of the organic baby food market in the country. The ready-to-mix and instant formulas are gaining traction among the working women population.

The urban population is more inclined toward organic baby foods and the emergence of specialized online delivery platforms that are focused on mom-and-baby products such as deliver2mom, babyarabia.com, and others are enabling convenience in the purchase of organic baby food. Further, online retailers offer a wider collection of local and international brands, allowing parents to shop for the best suitable products as per the taste preferences of their child.

Competitive Landscape

The Middle East and Africa Organic Baby Food market is fragmented with the many players in the region. The key players in the region include Nestle S.A, Hero Group, Arla Foods Group, and Danone SA among others. The key players are actively focusing on expanding their geographical presence and launching products with innovative flavors. For instance, in March 2022, Slurrp Farm, an India-based manufacturer of organic baby food expanded its presence in the United Arab Emirates. The company is also aiming to enter Oman and Saudi Arabia to meet the demand for organic baby foods in the region.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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