Middle East & Africa Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East & Africa Oral Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East & African oral care market is estimated to be valued at USD 2.1 billion by 2025, registering a CAGR of 9.78% during the forecast period (2020 - 2025).

Key Highlights

• Increased consumer preference for toothpastes, such as Meswak (which is made from the extracts of the arak tree), due to regional beliefs, has fueled the toothpastes segment of the market. Consumers, during Hujj and in the holy month of Ramadan, are allowed to use Meswak. Meanwhile, rising purchasing power, convenience, and health awareness among consumers are continuing to drive the sales of mouthwashes.
• Increase in tooth decay problems among children in South Africa has raised oral hygiene as a major concern among parents. In South Africa, about 80% of the children under the age of six, face tooth decay problems, due to poor eating habits.

Key Market TrendsRising Demand for Organic Products

Rapid urbanization, improved purchasing power, and increased promotions of naturally sourced products have been boosting the awareness about the benefits associated with organic personal care products, including oral care products, in countries, such as Saudi Arabia, United Arab Emirates, and South Africa. As a result, consumers in these countries are increasingly preferring products with altered chemical content and added natural ingredients, leading to a rise in the consumption of organic oral care products.

Saudi Arabia Dominates the Market

The lack of oral healthcare awareness in Saudi Arabia is a major issue among consumers in the country, especially among children. In Saudi Arabia, the occurrence of dental caries among children was observed to be ranging from medium to high, as specified in the World Oral Health Report. The oral care market is expected to observe an immense growth in Saudi Arabia, owing to an increase in the per capita income and the overall increase in dental care spending. Consumers’ preference to look good and have white teeth are driving the oral care market in Saudi Arabia.

Competitive Landscape

The market is consolidated, with the presence of global players, such as Procter & Gamble, Colgate-Palmolive Company, and Unilever. Foreign companies dominate the GCC and African regions, owing to the weak prevalence of local manufacturers in the region. Moreover, leading brands, like Colgate (except Max Fresh), Sensodyne, Arm & Hammer, and Aquafresh, manufacture halal toothpastes, in order to address the demand of the Muslim population.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Procter & Gamble Co.
Unilever PLC
Colgate
Palmolive Company
LG Corporation
GlaxoSmithKline PLC
Sunstar Suisse SA
Lion Corporation
Henkel AG & Co. KGaA

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