Middle East & Africa Ice Cream Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Middle East & Africa Ice Cream Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The Middle East & Africa ice cream market is projected to reach a CAGR of 10.7% during the forecast period (2022-2027).

The ice cream industry suffered during COVID-19 due to supply chain disruptions, majorly owing to the logistical restrictions on trucking and shipping that impacted the ice cream sales. Furthermore, the shortage of the large labor force needed in the manufacturing units and the break of on-premise sales through specialty stores, supermarkets, and convenience stores due to the subsequent lockdowns and the closure of retail stores further affected the market sales. Despite witnessing a major hit due to the pandemic, several companies reported that the industry is facing a major boost in the take-home consumption segment by the end of 2020.

The branded and private-labeled ice creams comprise a vital part of the Middle East & African frozen dessert market. Sweltering summer benefited the Middle East & Africa ice cream market in 2020. Although prices continued to rise, retail value sales recorded significant growth. With the rise of Paul’s Homemade Ice Cream and the presence of international players, such as Baskin-Robbins and Haagen-Dazs, ice cream accounts for a significant share of the African dessert market.

There is also a rise in demand for premium ice creams, which will be one of the primary factors driving the market growth. Premium ice creams have become a popular product among health-conscious consumers due to the presence of high-quality ingredients and a lower amount of aeration than regular ice creams.

Key Market TrendsDemand for Low-fat and Non-dairy Products

Non-dairy products such as ice creams contain a high amount of lipids, vitamins, albumin, carbohydrates, and casein that provide significant health benefits. Shifting trends toward vegan lifestyles owing to increasing health consciousness and socialization trends are propelling the industry and shifting consumers' preferences toward low-fat products. High per capita ice cream consumption, particularly in United States and European countries, has enhanced the product demand. Rising incidences of lactose intolerance and other milk-related allergies are fostering product demand. Comprehensive product variations through materials including coconut, almond, and soy milk will positively influence the industry's growth. Innovative flavor offerings, mainly including blended flavors, have enhanced product development. Increasing consumer spending on take-home and impulse products will further boost the non-dairy ice cream demand.

United Arab Emirates Dominating the Ice Cream Market

Ice cream remains the favorite frozen dessert in the UAE as it has an arid subtropical climate with long summers and brief warm winters. Thus, expatriates, tourists, and locals consume it throughout the year. The consumption is further likely to increase with multinational ice-cream manufacturers such as Mars GCC and Unilever Middle East entry. A growing preference for natural, less processed, and convenient food and an increasing focus on low-calorie ice creams are enabling companies to tap into the market's growth potential. A large number of ice cream manufacturers have been instrumental in introducing new ice cream varieties and flavors. Moreover, the growth of the tourism sector and restaurant businesses is also expected to support the growth of the ice cream market in the country.

Competitive Landscape

The ice cream market is fragmented and competitive, comprising many regional and international competitors. The Middle East & Africa Ice Cream Market includes the company profiles of Domino Dairy and Ice-cream Company, Unilever, General Mills Inc, Lotte Confectionery Co Ltd, Nestle, Booja-Booja, Oregon Ice Cream, Parmalat, R&R Ice Cream, Organic Meadow Inc. and The Knickerbocker Ice Cream Company. The most active companies in the market are mainly focused on introducing new products to cater to the interests of consumers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

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