Middle East and Africa Hair Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa Hair Styling Products Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Middle East and Africa Hair Styling Products market is projected to reach USD 405 million by 2025, registering a CAGR of 6.6% during the forecast period (2020 - 2025).

Key Highlights

• The increasing urbanization, better living standards, availability of innovative Styling products, rising concern for the air quality, and increasing demand from commercial users will drive the growth of the Hair Styling Products market. Also, the rising investments in R&D activities to introduce natural and chemical free hair styling products will propel the market growth in the coming years.

Key Market TrendsExpanding Distribution Channel i.e. Online Retail

The increased internet penetration in the Middle East and Africa is one of the primary factors for accelerating market of online hair styling products.

High internet penetration has in comparison to the global average in the Middle East has also led to the increasing impact of social media influencers including YouTube video makers among the youth population of the region. Internet penetration in the Middle East and Africa is recorded as 64.50% compared to the global average of 54.50%

Saudi Arabia - Leading Country in the Region

Increased awareness of hair styling products in the middle and high economic class groups in the country is driving the market, which is mainly due to social media bloggers and hair care professionals.

Bloggers and salon professionals are educating the consumers about the benefits of natural ingredients in the styling products to take good care of their hair, which affects consumer's choice when buying products for hair care that do not have any chemical ingredients.

Competitive Landscape

The major players are constantly innovating their product portfolios by adopting latest technologies which enable automation, which is in accordance with the demand for high-volume high-quality products, with an objective to cut down on labor costs. Also, all the leading Manufacturers are increasing their investments in research and development (R&D) and marketing and expanding their distribution channels to maintain their position in the market.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

Unilever
Procter & Gamble
LOreal SA
M&M Cosmetics
Shiseido Company Ltd
Amka Products (Pty) Ltd
Marico Ltd.
Twincare International
Revlon, Inc.
Henkel AG & Co KGaA

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