The Middle East & Africa Hair Care Market size is estimated at USD 5.23 billion in 2024, and is expected to reach USD 6.47 billion by 2029, growing at a CAGR of 4.35% during the forecast period (2024-2029).
The Middle East & African haircare market is competitive owing to the presence of multinational companies such as L'Oreal SA, Proctor and Gamble, Henkel AG & Co. KGaA, and Unilever PLC. Players are strengthening their presence through online marketing and distribution to increase their regional market penetration. The prominent market players have been focusing on developing new and innovative products and acquiring new consumer demographics. Additionally, these companies are focusing on increasing their presence across the region by opening new stores.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook