Middle East And Africa Gaming Headsets - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

Middle East And Africa Gaming Headsets - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Middle East And Africa Gaming Headsets Market size is estimated at USD 126.12 million in 2024, and is expected to reach USD 238.87 million by 2029, growing at a CAGR of 13.64% during the forecast period (2024-2029).

Key Highlights

• The gaming headsets market in the Middle East and Africa (MEA) is experiencing substantial growth, driven by several factors, including the increasing popularity of eSports, the rising number of gaming enthusiasts, and the growing adoption of advanced technologies. As the region's digital infrastructure continues to improve, more consumers are engaging in online gaming, creating a heightened demand for high-quality audio accessories.
• Countries like Saudi Arabia and the UAE have significant investments in gaming infrastructure and events. Additionally, the proliferation of smartphones and mobile gaming has further expanded the market, making gaming accessible to a broader audience.
• In May 2024, the "Saudi Internet Report 2023," introduced by the Communications, Space and Technology Commission (CST), indicated that internet usage in the Kingdom has increased and reached 99% of users. Domain use was distributed almost equally among both genders, with 99.3% of males and 98.5% of females using internet services.
• In addition to this, as per the Social Development Bank (SDB), the video games market in Saudi Arabia is anticipated to be approximately USD 1 billion, and the country intends to augment the market value up to USD 2.5 billion by 2030.
• Several companies are tapping into this growing market. For instance, Razer Inc. has established a strong foothold in the region with its key gaming headsets that feature advanced audio technology and ergonomic designs. Local distributors and retailers are also playing a crucial role in making these products more accessible to consumers across various MEA countries.
• Overall, the market is also benefiting from an increasing number of regional gaming events and competitions, boosting the visibility of gaming peripherals and encouraging consumer spending on high-quality gear. Overall, the Middle East and Africa gaming headsets market is poised for continued growth, fueled by technological advancements, rising disposable incomes, and a vibrant gaming culture.

Middle East and Africa Gaming Headsets Market Trends

Retail Sales Channel Augment the Market's Growth

• The Middle East and Africa (MEA) gaming headsets market has experienced remarkable growth recently, driven by increasing consumer interest in gaming and advancements in technology. This region's retail sales channels have seen a surge in high growth, attributed to the rising popularity of esports, enhanced gaming experiences, and the expanding gaming community.
• In July 2024, Middle East eyewear retailer MAGRABi Retail Group planned to open 36 new stores in 2024, expanding its footprint across the region and meeting increasing consumer demand for eyewear through its lifestyle brand, Doctor M. Currently, the group has 65 Doctor M stores and are opening new branches every month. The goal is to increase the total number of stores to 80 by the end of 2024, with 50 of those stores located in Saudi Arabia.
• In addition to this, KSA-based "GameWave" established itself as a key player in the MEA gaming headset market by focusing on a strong retail presence. The company’s strategy includes expanding its retail footprint and offering a diverse range of gaming headsets tailored to various gamer preferences.
• By partnering with local retail outlets and providing exclusive in-store promotions, GameWave effectively taps into the growing consumer base in the region. Their approach not only boosts sales but also enhances brand visibility and customer engagement, reflecting the broader trend of growth in the MEA gaming headset market through traditional retail channels.
• Overall, this growth is further supported by the proliferation of gaming consoles and PCs, which have spurred demand for high-quality audio equipment. Local retailers are capitalizing on this trend by offering specialized gaming headsets that cater to the needs of serious gamers, from enhanced sound quality to superior comfort.

Saudi Arabia is Expected to Hold Significant Market Share

• The gaming headsets market in Saudi Arabia is experiencing robust growth, driven by several key factors. First, the increasing popularity of gaming as a mainstream entertainment option, boosted by the growing influence of e-sports, is significantly expanding the customer base. The Saudi government’s Vision 2030 initiative, which aims to diversify the economy and promote sectors such as entertainment and digital infrastructure, is also playing a crucial role. Investments in high-speed internet infrastructure and the establishment of gaming hubs and events have fostered a thriving gaming culture.
• Additionally, the youth population, which constitutes a substantial portion of Saudi Arabia's demographics, is highly tech-savvy and enthusiastic about gaming, further propelling the demand for advanced gaming accessories like headsets.
• In January 2024, Saudi Arabia, through its Public Investment Fund, injected USD 590 million into virtual reality (VR) headsets, putting pressure on Apple’s Vision Pro. Its latest injection into VR headsets has lifted Magic Leap’s total capital, which has increased to over USD 4.5 billion.
• Major international and local companies are tapping into this burgeoning market by offering a wide range of products that cater to various preferences and budgets. Innovations in technology, such as wireless headsets, surround sound capabilities, and noise-canceling features, are attracting gamers seeking enhanced immersive experiences.
• E-commerce platforms are also contributing to market growth by providing easy access to a wide variety of gaming headsets. Promotions and discounts during significant sales periods have made gaming headsets more affordable and appealing to a broader audience.
• Overall, the gaming headsets market in Saudi Arabia is poised for continued growth, supported by favorable demographic trends, government initiatives, technological advancements, and the increasing accessibility of gaming equipment. As the gaming community expands and evolves, the market for gaming headsets is expected to see sustained demand and innovation.

Middle East and Africa Gaming Headsets Industry Overview

The Middle East and Africa Gaming Headsets Market is competitive, driven by the presence of various players. To stay ahead, these players are pivoting towards product innovation and forging strategic partnerships. These initiatives aim to not only expand their customer reach but also to enhance their competitive stance in the sector. Key industry players include Razer Inc., SteelSeries, and Corsair Gaming, Inc., among others.

• July 2024 - The Esports World Cup, a multi-title esports event organized by the Esports World Cup Foundation in Riyadh, Saudi Arabia, announced three new partners: food company Heinz, peripherals brand Logitech G, and gaming chair manufacturer Secretlab.
• June 2024 - AVID Products, a Rhode Island-based audio company, introduced its latest innovation in headset technology-the AVIGA gaming headset. It is designed to deliver high-quality sound, performance, and comfort at an accessible price point. AVIGA aims to amplify the esports experience for gamers of all levels. Throughout the development of this headset, their goal was clear-to provide gamers superior performance at an incredible value.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support