Microgreens Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Microgreens Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The microgreens market is projected to register a CAGR of 7.5% during the forecast period (2022-2027).

As the COVID-19 pandemic has changed people's attitudes about their food shopping habits, do-it-yourself microgreens have offered a sustainable alternative. Microgreens do not have a direct effect on curbing the virus but help indirectly by protecting the organs due to their antioxidant properties, strengthening one’s immune system, and helping develop a first-line defense system against the virus. Hence, the market for microgreens experienced a hiked demand from the consumers’ side and is anticipated to grow during the forecast period.

The microgreens market is driven by chefs that use them as flavor enhancements and as colorful garnishes on their plates, but there is another niche industry that pushes new growth within this segment, cosmetics. These microgreens are processed into oils and ingredients for consumer items like shampoo and skincare products. Microgreens contain a lot of vitamins A and B in addition to many other micro-elements, making them very attractive ingredients for personal care product manufacturers. Over the long term, this is expected to boost the demand for microgreens.

Broccoli, lettuce, arugula, and basil are some of the important microgreens grown across various regions through hydroponics and vertical farming. North America accounted for the largest market share in 2021. United States is a major contributor to the share of the region, followed by Canada and Mexico.

The growing health consciousness has led people to consume a diet full of nutrients, which has led to the adoption of indoor farming practices. Consumers not only practice indoor farming at home, but it is also largely being cultivated in major greenhouses. Thus, the market for microgreens is anticipated to grow in the years to come. According to a survey by Artemis, an intelligence platform, almost 16% of growers in indoor cultivation are involved in microgreens production.

With consumers across the world turning toward healthy diets, the production of microgreens is anticipated to increase in the coming years. The rising adoption of protected cultivation has led the market to grow moderately. Furthermore, in Canada, there has been a steady increase in greenhouse vegetable production, including microgreens, and it is anticipated that the multi-decade trend of growth will continue in the near future. The success of greenhouse technology is boosting the microgreens market. Thus, the revenue has stabilized with the growth in demand, which, in turn, has aided in the market growth.

North America accounted for the largest share of the microgreens industry in 2021. With the help of enhanced indoor and vertical farming practices, US growers have been able to produce microgreens on a large scale. Moreover, hydroponic farming generates the highest revenue for Californian farmers. Therefore, crops such as broccoli, lettuce, and salad vegetables are grown, which are best suited for this farming technique.

Many retailers are providing "Certified Naturally Grown" microgreen seeds to local restaurants and farmers in United States, which can be grown hydroponically and through vertical farming in the country. Canadian farmers rely on indoor farming than greenhouse farming for growing microgreens because of the electricity needed for lighting. Growing indoors eliminates many of the pest and disease problems of outdoor production. Thus, organic farmers are tapping into this market due to the increased demand from chefs that use them as flavor enhancements and colorful garnishes.

The microgreens market is fragmented and highly competitive due to the presence of many major players. The key players in the microgreens market contributing to the market include Farmbox Greens LLC, The Chef’s Garden Inc., Aerofarms LLC, Living Earth Farms, Good Leaf Farms, Jiangsu Skyplant Greenhouse Technology Co. Ltd, and Shanghai Dehuan Industry Co. Ltd. The major players are adopting new product launches and expansion strategies for global growth in the microgreens market.

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