Mexico Online Gambling Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Mexico Online Gambling Market size is estimated at USD 0.97 billion in 2025, and is expected to reach USD 1.96 billion by 2030, at a CAGR of 15.03% during the forecast period (2025-2030).

Mexico's online gambling market continues to grow steadily, supported by a regulatory framework that legalizes gambling activities. The Federal Gaming and Raffles Law and its associated Regulations govern gambling activities in Mexico, establishing transparency and security for operators and players. The market encompasses online casinos, sports betting, poker, and other gaming formats, serving an expanding user base. Mexico is currently revising its gambling laws to enhance online sector regulation, aiming to align with broader industry standards.

Industry players have strategically entered the Mexican market through partnerships and platform launches. In January 2025, PlayCity Casino collaborated with KONAMI to introduce online slots across Mexico, offering popular games like China Shores, Cobra Hearts, All Aboard Dynamite Dash, and Chili Chili Fire through multiple devices. In January 2023, Coolbet, GAN Limited's online sports betting brand, entered Mexico through a locally licensed partner, becoming its 10th operational market. The platform offers Mexican users local customer service, competitive odds, and customized sports betting options.

Sports betting, particularly in baseball and soccer, has emerged as a primary growth driver for online gambling in Mexico. The integration of augmented reality (AR) and virtual reality (VR) technologies enhances player engagement in online gaming. Mobile gambling expansion correlates with increased smartphone adoption, enabling convenient betting access. According to the National Institute of Statistics and Geography, Mexico recorded 97.2 million mobile phone users in 2023.

Mexico Online Gambling Market Trends

Sports Betting Dominates the Market

Online sports betting continues to expand in Mexico, driven by widespread sports enthusiasm and increased platform accessibility. Mexican bettors show significant interest in soccer, tennis, basketball, boxing, and Formula 1, covering both local and international tournaments. This sports enthusiasm fuels increased betting participation, particularly during major domestic and international events.

The Mexican government implemented regulatory changes through a decree on November 16, 2023, amending the Federal Law of Games and Raffles. Effective November 17, 2023, the decree prohibits slot machines and modifies gambling permits, including enhanced requirements, permit duration, and operational control measures. These regulatory efforts have increased consumer trust and attracted international betting operators.

The market expansion is supported by new betting platforms and strategic partnerships. In August 2024, the San Francisco 49ers and Foliatti Casino strengthened their partnership, establishing the first international legalized sports betting agreement for an NFL team in Mexico. The partnership allows Foliatti Casino to host official 49ers events and provide exclusive fan experiences, including meet-and-greets with team alumni at casino locations. Foliatti delivers content through 49ers ESP digital and social channels to engage Spanish-speaking fans while maintaining its casino and iGaming services.

Mobile Devices Drive Online Gambling Growth

Mobile gambling enables users to participate in gaming activities anytime and anywhere. Mobile platforms primarily attract casual gamers, and technological advancements have enhanced the gaming experience. The increasing acceptance of virtual currency by vendors contributes significantly to industry growth. The rising use of smartphones and tablets in Mexico, coupled with growing internet accessibility, has prompted operators to focus on mobile platforms to expand their reach. According to the National Institute of Statistics and Geography, 97.1% of Mexican internet users accessed the internet through smartphones in 2023, significantly expanding the mobile gambling market potential.

The availability of instant play options allows users to access games directly through web browsers without downloading applications. The integration of voice-activated instructions and virtual assistants for placing bets has improved user experience, contributing to market growth. Market participants are implementing these features through strategic partnerships to enhance user experience. In June 2024, Codere Online, a prominent online gaming operator in Spain and Latin America, partnered with Blip, an AI-first conversational platform, to implement an AI-powered automated chatbot. This integration aims to provide enhanced features and functionalities to serve customers more effectively. These technological advancements and user-centric initiatives by market participants continue to support market expansion.

Mexico Online Gambling Industry Overview

The Mexico online gambling market is competitive and features multiple operators offering diverse products through strategic marketing approaches. Companies are expanding their portfolios through partnerships and integrating various casino and sports betting options to increase their customer base. These operators customize their offerings to match regional entertainment preferences and provide services in Spanish, incorporating familiar elements like traditional casino themes to connect with local users. Companies prioritize developing user-friendly interfaces by collaborating with specialized service providers to enhance user experience and operational efficiency. Key market players include Caliente, Codere, Bet365, Novibet USA, Inc, and Super Group (SGHC) Limited.

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