Mexico Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Mexico Hair Care Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Mexican haircare market is projected to witness a CAGR of 4.82% during the forecast period, 2020-2025.

Key Highlights

• Bad lifestyle choices, including a lack of proper nutrition and stress, have made hair-related problems all-pervasive. Sourcing the concern, Mexicans are increasingly spending on hair health, which is further boosting the market of hair care products in the country.
• However, mass-market sectors, like hair care, continued to be victims of the price war, as grocers have started to match discounter pricing and withdraw multi-buy promotions for example, thus, the shoppers pay lower prices but are not encouraged to buy more volume. The factor serves as a restraint to the country’s haircare market.

Key Market TrendsShampoo Held the Largest Market Share

Shampoo holds great prominence in the haircare market, owing to a vast product range being manufactured and marketed to almost each age group, dealing with distinctive hair conditions. In regards, manufacturers are increasingly broadening their product portfolio to incorporate the specific needs of consumers, such as dandruff, hair fall, oily hair, dryness of hair, itchiness. Additionally, with the rising awareness to use personal care products made from herbs and other natural ingredients, Mexicans are progressively switching to herbal and plant-based shampoos over conventional offerings, portraying a promising market for shampoos with the lower chemical formulation.

Online Stores Outpaced Other Distribution Channels

By distribution channel, e-commerce recorded the highest growth rate, owing to consumers’ rising inclination toward online platforms to shop, primarily owing to immense convenience offered by the channel. Moreover, manufacturers are progressively opting e-commerce to retail their product offerings, in order to get more visibility and increase their presence in less developed areas of the country. Some of the online retailers active in the Mexican market are Walmart, Amazon, Mercado Libre Mexico, Coppel, and Liverpool.

Competitive Landscape

The haircare market in Mexico is highly competitive with a significant share held by the leading player Procter & Gamble, Unilever, and Genomma Lab. Key players are focusing on online distribution channels for their online marketing and branding of their products, in order to expand their product visibility, hence, consumer base. Market leader Procter & Gamble has been doing several developments in the market, primarily focused on packaging innovation, in order to provide customers with convenient size variants of the product.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

Companies Mentioned

IBM Corporation
Oracle Corporation
Internap Corporation
Packet Inc. (An Equinix Inc. Company)
Scaleway Inc.
Amazon Web Services Inc
Rackspace Inc.
CenturyLink, Inc.
LightEdge Solutions, Inc

Please note: This publisher does offer titles that are created upon receipt of order. If you are purchasing a PDF Email Delivery option above, the report will take approximately 2 business days to prepare and deliver.