Mexico Commercial Printing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

Mexico Commercial Printing - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

The Mexico Commercial Printing Market size is estimated at USD 4.06 billion in 2024, and is expected to reach USD 4.52 billion by 2029, growing at a CAGR of 2.16% during the forecast period (2024-2029).

The growing need for businesses and facilities for promotional materials such as brochures and booklets has increased the demand for commercial printing services. Increased technology penetration, such as faster presses and new ink and toner technologies, will increase production capacity and improve quality. In addition, technological developments in printing technology have proven cost-effective and efficient in high-volume printing.

Key Highlights

• Industrial printers are gaining business favor for their cost-effectiveness and efficiency, especially in high-volume printing. The rise in demand for high-quality printed packaging, crucial for advertising and branding, is another key driver of this trend.
• Commercial printing is driven majorly by several promotional activities, such as print advertising. Retail firms that understand their target markets include print advertising as a marketing strategy.
• While modern retailers and global brands like Starbucks are expanding, luring customers with innovative lifestyle marketing, traditional retail markets, and supply hubs, deeply ingrained in Mexican consumer culture, continue to thrive. Economic recovery, rising purchasing power, a burgeoning middle class with higher disposable incomes, and enhanced accessibility propel Mexico's retail sector. As the retail landscape flourishes, it's poised further to bolster the nation's commercial printing market.
• With the rise in global awareness for eco-friendly packaging, packaging manufacturers across the country are also gravitating towards environmentally friendly products. The sustainable aspect of digital printing is mainly responsible for the driving demand.
• Mechanical design, digitization, and computerization have contributed significantly to increasing productivity and transforming this industry, removing the ability to grow directly from labor. However, rising raw material costs in the procurement process limit some market participants' ability to act. Raw materials used in commercial printing include paper, ink, printing materials, and other chemical products.

Mexico Commercial Printing Market Trends

Offset Lithography to Hold Major Market Share

• Offset lithography is a printing technique that transfers an image from an aluminum roller onto a rubber roller with paint to the final paper. It is the preferred commercial or high-volume printing method (mass production), as it produces fewer emissions and wastage and has a lower per-unit cost.
• One of the main advantages of offset printing is the low cost of high-quality prints. It is less expensive than intaglio and photomechanical methods. Making the metal plates and setting up the equipment requires extra work, but it's worth it for high-volume jobs to speed things up with this technology.
• Offset Lithography can use special custom inks, such as metallic and Pantone colors, which is particularly valuable for Mexican brands seeking to differentiate their products through designs. These unique inks enhance the visual appeal and brand recognition, especially in competitive markets where standing out on the shelf is crucial.
• The offset lithography press is essential for end-user consumer products, ranging from commercial applications, like printed books, magazines, journals, and reading material, to the packaging industry. Most offset printing applications are complex to replace with any substitute from printing presses, owing to their unique printing technology and enhanced features.
• According to the Ministry of the Interior in Mexico, as of 2023, Newsweek en Español, under Grupo Editorial Via Satélite, S.A. de C.V., boasted a weekly circulation of 49thousand in Mexico. In comparison, TVyNovelas, a telenovela digest from Televisa, reached a circulation of 450 thousand.

Packaging to Witness Major Growth

• Mexico's strategic positioning boasts two vital gateways: the Pacific Ocean to the West and the Gulf of Mexico to the East, making it a global hub for production and trade. Mexico has entered into agreements with various economies and international bodies to bolster global trade. The inaugural Latin American nation joined the Asia-Pacific Economic Cooperation (APEC).
• Furthermore, Mexico inked the North American Free Trade Agreement (NAFTA), a pact that offered favorable tariff conditions and not only provided favorable tariff conditions but also slashed company inventory, shipping, and transportation expenses. These geographical advantages have bolstered Mexico's packaging activities and underscored the need for diverse printing methods.
• In addition, packaging plays a pivotal role in Mexico's burgeoning economy. Whether for small artisanal goods or large industrial products, printed packaging enhances its appeal, enticing buyers. Notably, the market is increasingly driven by a focus on environmentally friendly printing and packaging.
• Latin America's increasing investments across diverse industries drive a surge in demand for packaging solutions, with a pronounced need for printing services. This uptick is notably bolstering the market for flexible packaging, especially with the growth of the processed food sector. Notably, the primary end-user segments of meat, poultry, and frozen foods are witnessing a substantial demand for innovative packaging solutions. Consequently, numerous package printing manufacturers are actively bolstering their presence in Mexico.
• According to the OECD, in 2023, per capita poultry consumption in Mexico was 22.66 kilograms. During that year, poultry was the most consumed meat in Mexico of all types.

Mexico Commercial Printing Industry Overview

The Mexican commercial printing market is fragmented, with major players such as Ink Throwers DE Mexico SA, Dataprint Mexico, Central Print Mexico, and Imprime TUS IdeasGrupo Formex. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

• July 2023- Mayaprin, a respected web offset printing company based in Guatemala, ventured into the flexographic printing market by acquiring Heaford's FTS 500 at Labelexpo, Mexico. With the support of a Heaford agent, Mayaprin strategically diversified its operations. Drawing on its expertise in web offset printing, Mayaprin identified significant growth prospects in flexographic printing and chose to seize these opportunities.
• May 2023 - Sintratec, a leading Swiss 3D printer manufacturer, joined forces with Sun Digital, a prominent player in Mexico's digital printing landscape. This collaboration marks a significant milestone for Sun Digital, known for over five decades for its expertise in color printers, label, and packaging printing. Sun Digital has long been a key player in Mexico's printing market as the exclusive partner for HP Indigo digital presses. With the establishment of its Additive Division, the company is venturing into the burgeoning 3D printing arena, with a primary focus on Sintratec's selective laser sintering (SLS) technology alongside other cutting-edge solutions.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
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