The Media Streaming Market size is expected to grow from USD 119.01 billion in 2023 to USD 173.73 billion by 2028, at a CAGR of 7.86% during the forecast period (2023-2028).
The growth of the market is fuelled by the growing demand for subscription-based services, increasing availability of region-specific and original content, and the popularity of live sports. These drivers are changing the strategies adopted by the vendors in the market as the emphasis on enhanced customer experience by providing personalization and low-cost services is increasing daily.
The media streaming market is highly fragmented owing to the presence of significant players in the market and growing competitiveness in the market. Vendors in the market are concentrating on providing high-value bundles, innovative features, and High quality, original and region-specific content to gain a competitive advantage and improve their market position by acquiring more customers. Vendors are also adopting partnerships and acquisitions to strengthen their place in the market.
In November 2022, A new multi-year distribution arrangement was announced between Paramount and Virgin Media, extending their long-standing collaboration across all of Paramount's linear channels and streaming platforms in the UK. In 2023, Virgin TV would launch Paramount+, a global subscription video-on-demand (SVOD) service, owing to the partnership's renewal.
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