Mattress Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)
The global mattress market is projected to grow at a CAGR of 7.1% during the forecast period (2019 - 2024).
Today’s mattress system offers consumers with a wide range of features and options that can help to provide a comfortable and restful sleeping experience.
Advanced mattress choices now extend to include models and sleeping systems that offer alternative materials and construction methods, as well as integrated controls that enable consumers to personalize their mattresses to their own unique requirements. Surging personalization trend is expected to drive the market over the forecast period (2019-2024).
Key Market TrendsRapidly Increasing Mattress Sales through Online RetailersToday, consumers are more comfortable making big purchases over the internet, which is constantly changing the way people think about buying durable consumer products such as mattress. Internet penetration across the globe has recorded an average of 56.8% in March 2019. By selling directly to the consumers, the companies eradicate the middlemen and control costs by avoiding sales commissions and showroom fees. Online mattress retailers have tried to overcome consumer hesitation of ending up buying damaged or undesired product by offering free returns within a window that can be as long as three months, and it’s working to the extent that the online mattress space is growing.
Economic factors in the Country are Supporting the Growth of Mattress in IndiaRising household spending, growth in real estate and hospitality sectors and booming population rate are driving the market growth of the mattress market in India. The Indian startup companies are also contributing to the growth of the mattress market, like these, such as Oyo Rooms, Fab Hotels are opening budget hotels, which can be booked online. Thus, increasing the applicability of mattresses in their low cost or affordable hotels. The growth of the country's tourism and hospitality industries has witnessed strong growth in the past couple of years (According to an Article published by Pacific Asia Travel Association). This, in turn, has strongly accelerated the demand for mattresses across the region, resulting emergence of many small scale local players
Competitive LandscapeThe global mattress market is highly competitive. Major players account for significant shares in the market. With the presence and expansion of these numerous local players, the market is highly competitive, wherein the players are leveraging the potential demand for the mattress, globally.
The most adopted strategies by the key players in the mattress market are geographic expansion and new product launches, followed by a few partnerships.
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