Macadamia Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

Macadamia Market - Growth, Trends, Covid-19 Impact, and Forecasts (2023 - 2028)

The macadamia market is projected to register a CAGR of 6.8% during the forecast period, 2022-2027.

The COVID-19 pandemic impact has been minimal on the macadamia market. The macadamia production, demand, and supply chain have remained steady during the global lockdown. Fortunately, South Africa’s macadamia industry got little or no impact of the global COVID-19 pandemic as export markets remained open and prices buoyant, although export to China was severely affected. Most nut farmers and processors in South Africa had introduced stringent health and safety measures to protect staff and families from becoming infected with the virus.

The market is growing at a faster pace with the growing importance of healthy eating which has further been boosted by the pandemic and consumers are more frequently choosing nuts as a healthy snack option and incorporating them into their daily diets resulting in healthy growth of the market over the longterm.

Australia, Hawaii in United States, Kenya and South Africa are the largest macadamia producers in the world. As reported by the Australian Macadamia Society, favorable weather conditions with the majority of regions receiving good rains resulted in good production in 2020. In contrast, adverse conditions during flowering and early nut development, mature orchards, pruning and insects and diseases led to declined macadamia crop in South Africa in 2020.

On the consumption side, organic macadamia is gaining popularity, with increasing demand coming majorly from the European countries. The wide application of processed macadamia in different industrial segments, such as the food and beverage and cosmetics and personal care industries, is also augmenting the growth of these nuts in the global market.

The rising demand for the commodity and the shortage of supply in the global market lead to discrepancies in the demand-supply situation of the commodity, because of which there is a dire need for investments in the industry and contributions from government organizations, which may act as a growth catalyst for the development of the market. For instance, the Hawaii Macadamia Nut Association has also researched topics such as nutrient management and leaf sampling, integrated pest management, orchard floor, canopy management, micronutrient management, and many more. One such project was on fertilizing macadamia, which included all the critical factors affecting fertilizing, important soils in macadamia nuts, determining the nutrient status, soil analysis, tissue concentration for bearing macadamia nuts, and other factors.

Also, the Southern African Macadamia Growers’ Association, a South African association, in 2019, worked on projects such as Phytophthora control, pruning, other pest control, and management, cultivar breeding, etc. Further, Global Tea’s initiative to expand macadamia nut farming in Malawi is backed by a $4 million joint investment from International Finance Corporation (IFC) and the Global Agriculture and Food Security Program (GAFSP) made in 2018. IFC is also working with macadamia cooperatives in the country to improve their management capacity enabling them to serve and support farmers more efficiently. Thus, all these initiatives have resullted in increased production while enhancing the quality of the nuts.

The Australian macadamia crops have grown steadily over the years, driven largely by sustained investment in productivity improvements and doubling the export of tree nuts. Macadamia is native to Australia, it is predominantly grown in northern New South Wales and Bundaberg. Nevertheless, these nuts are also produced in the Northern Rivers as well. The expansion was recorded in 2018 across all growing regions, including relatively newer areas such as Emerald north of Bundaberg and Yamba south of Ballina, which has fueled the growth of production of macadamia nuts in the country.

Australian macadamia is most sought after worldwide with 75 percent of the country's production being exported overseas. In 2020, the Australian Macadamia Society estimated the farm gate value of macadamia production to be USD 293 million, with a five-year average production of approximately 46 thousand metric ton. The changing consumer preferences toward nutritious diets, coupled with the growing importance of macadamia nuts in the international markets, are likely to drive the market for macadamia nuts.

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