The Liquor Chocolate Market size is estimated at USD 0.95 billion in 2024, and is expected to reach USD 1.33 billion by 2029, growing at a CAGR of 6.97% during the forecast period (2024-2029).
Due to a significant rise in the demand for unique confectionery products and the trend of alcoholism, the demand for liquor chocolate is expanding globally. European countries show significantly higher averages in per capita chocolate consumption. According to the World Population Review, Switzerland consumed around 19.4 pounds of chocolate per person annually as of 2023. The Austrian population consumed around 17.8 pounds, while the Germans consumed around 17.4 pounds annually in the same year. Apart from this, with the rising trend toward premium and indulgent food products, especially in North America, consumers are willing to pay more for high-quality chocolates infused with premium spirits as luxurious treats for special occasions. Supermarkets and hypermarkets are the most adopted channels for liquor chocolates owing to the unique variety of attractive products, ready packaging, in-store promotions, and consistent chocolate quality. Moreover, several private-label chocolatiers are launching artisanal and specialized products to meet consumer demand in the premium liquor chocolate category. For instance, in 2023, Mars, Incorporated brand Ethel M launched Valentine's Day offerings, including two new limited-edition premium chocolates. The chocolates include Dark Chocolate Blood Orange Satin Crème and Milk Chocolate Bananas Foster Truffle, handcrafted with decadent flavors.
Liquor chocolate is a relatively fast-growing segment of the craft chocolate market. Craft chocolate has long been a symbol of love and affection, and its sweet and indulgent nature makes it a popular gift for special occasions. Nowadays, liquor chocolate and its luxurious nature make it a popular choice for expressing affection. It comes in various flavors, textures, and forms, ranging from simple bars to elaborate truffles. Liquor chocolates are often beautifully packaged, as luxury chocolate brands pay attention to aesthetics, making them visually appealing for gift-giving. Moreover, manufacturers are offering products made for special occasions. For instance, in 2023, Anthon Berg partnered with the World of Sweets to expand its United Kingdom customer base and position its products as an all-year-round gifting option during popular gifting seasons, including Valentine’s, Mother’s Day, Father’s Day, and Christmas.
The United Kingdom emerged as one of the top chocolate-consuming countries in Europe, with an average per capita consumption of about 8.1 kg per year in 2022, according to the Syndicat du Chocolat, an alliance of chocolate processing and manufacturing companies. Chocolate sales in the United Kingdom surge during special occasions like Easter and Christmas. For instance, according to the data published by The Mirror, United Kingdom’s online news platform, in 2022, consumers consumed more than 209 million chocolates during the Christmas season in the country. This can be associated with the popular gifting culture of confectionery items, such as liquor chocolates, on special occasions in the country. Moreover, chocolate is deeply rooted in Spanish culinary traditions, with various chocolate-based desserts and confections, including liquor-filled consumed throughout the country. According to the Association of Swiss Chocolate Manufacturers, Spain’s per capita chocolate consumption was around 3.2 kg annually in 2023. Furthermore, The rising trend of value-added variants, including fair-trade and organic, is anticipated to offer lucrative growth opportunities for key players to launch innovative products.
The global liquor chocolate market is competitive, with several regional and global players competing for market share. The prominent players in the market include Mars Incorporated, Oy Karl Fazer Ab, Ferrero International S.A., Chocoladefabriken Lindt & Sprüngli AG, and Savencia Fromage & Dairy Suisse SA. The players are indulging in strategies, such as product launches, mergers, acquisitions, and expansions, to establish a solid consumer base and esteemed position in the market. Additionally, associating with a reputable brand enhances credibility, and customers are more likely to trust products or services endorsed. Hence, players are also involved in partnerships to gain a strong foothold in the new market and gain market shares to compete with rival firms.
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