The lingerie market size is expected to grow from USD 88.13 billion in 2023 to USD 131.99 billion by 2028, at a CAGR of 8.41% during the forecast period (2023-2028).
The lingerie market is highly fragmented and intensely competitive, with the presence of numerous local and international players competing for a leading position in the market. Hansbrands Inc., Victoria's Secret & Co., Jockey International Inc., Triumph International, and PVH Corp. The key industry participants operate across various geographies with wide-ranging product lines across various stores to gain a competitive advantage. In May 2022, American Eagle Outfitters, Inc. announced the expansion of its retail presence in India through franchisees. The company aims to add another 50 stores in India over the next three years. Moreover, leading companies are focused on new product launches by directing their investment in new materials and design technology to cater to evolving consumer needs.
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook